How to Build an Online Marketing Campaign from the Ground Up

Online marketing has arguably become the most important aspects of an effective advertising campaign in today’s high tech world.

Did you know that worldwide, we conduct over 130 billion searches per month online? (Comscore, January 2010)

Anyone who has internet access can have access to your company and your brand…and your website is often times their first impression of what your company is all about. While it’s true that potential clients can quickly and easily learn about your products with a simple click, you have to ensure that they can actually get to your site first and then you want to lead them in taking the desired action steps once they’re there. The actual operation of an online marketing campaign can be quite complicated and the task of running one requires strategy and careful planning. Let the Farotech team make it a little simpler by giving you a few key tips.

3 Points of Focus for Your Online Marketing Campaign:

Whether you are building a brand new online marketing campaign or revamping an old one, there are a few things that are essential to include in order to ensure success.

Design for Mobile Platforms –

His smartphone is a man’s best friend. The average searcher uses their phones just as much as their computer to peruse the internet. If your website is not mobile-friendly than simply visiting your site will frustrate many visitors, and you will lose the potential to gain new business. People will want to view your website and products from anywhere that they are… you just have to let them.

Videography and Photography-

A great way to engage visitors who come to your site is to use custom photography and videos. Visual content attracts attention more than a few paragraphs of plain text and amazing photos or infographics draw the eye and incite interest. By creating unique visual content, you can educate your viewers more quickly in a way that lets them absorb and understand the information and emphasizes your value proposition.

CRM Integration-

Customer relationship management (CRM) systems are essential for organizing the everyday routines of doing business right. CRM systems automatically store lead information and then puts this information into easy to access, usable data for you to pass along to your sales team. Utilizing your CRM to its fullest capacity does require the integration of all of your systems as well as some high level team work between the various departments of you staff. Talk to Farotech about the advanced CRM software that we offer our clients. It will revolutionize the way you connect with prospective clients and your ability to nurture your leads through the sales funnel.

You need to be able to plan for both the present and the future when you’re considering building an online marketing campaign. Anticipate your clientele’s needs and preferences and then consolidate your information so that you can work efficiently. Farotech can help you through this process. We are fully certified affiliates of Hubspot, an advanced software specifically engineered for this purpose.

For a limited time, we’re offering a completely FREE marketing assessment so you can find out exactly how our team can help take your marketing efforts to the next level.

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