Farotech: Your Website Audit Template: How To Turn Your Website Into A Lead Generation Machine

Thursday, 12 July 2018

Your Website Audit Template: How To Turn Your Website Into A Lead Generation Machine

Get your web presence back on track with a website audit template from Farotech

farotech-website-audit What’s the best DIY project you’ve ever taken on? Maybe you’ve set up the ultimate woodshop in your garage, or finished the drywall in your basement laundry room to turn it into a livable space. Whatever the project, you can’t dive in without knowing what you need.

Taking on large-scale SEO projects or website redesigns are good things to do, and can give your online presence the revamp you may be waiting for. First, you need to know what it is your site needs the most. In short, patching drywall is a pretty straightforward process. But, what if the framing behind it has rot damage?

Following a website audit template gives you a way to do a full-on structural inspection of your website. After, you’ll know exactly what optimizations are necessary for your website to maximize its potential.

Here at Farotech, we’ve seen first-hand how following a website audit checklist can revitalize your online presence. Let’s take a closer look at how it works.

Farotech’s Foolproof Website Audit Template

The concept of an audit is relatively simple, and doesn’t always have to involve tax evasion. Essentially, you’re peeking into every corner of your website to do three key things:

Improve your website’s performance
Enhance your SEO
Improve conversion

The beauty of learning how to audit a website is that it provides a way to improve not just the content, but the website’s technical performance as well. You’ll be able to find data on how easy-to-use your website is for visitors, as well as see specific numbers about which pages are visited the most.

A website audit template can be boiled down to a few steps, which helps to streamline the process. Simply put, you have 3 main goals:

Identify the pages visited most
Grade each website page using data from step 1
Add improvements to your pages where needed

Again, the overarching goal remains to identify drawbacks and improve your website pages to draw in qualified visitors, generate leads, and gain customers.

Step 1 – Identify the pages visited most

A website audit checklist may give you a way to control the whole process yourself. However, there are some details that are like that of a fine art. A capable firm should handle these details.

Enlisting a skilled analytics expert is possibly the best way to go about this first step. Farotech’s analytics experts are equipped and able to monitor your traffic, leads, and sales to give you a closed loop ROI.

Step 2 – Grade each website page

Using data you receive from your analytics, as well as a close look at the aesthetics and usability of your pages, you can grade each page in categories such as page content, design/eye-path, lead generation, SEO, and social media.

Step 3 – Add page improvements where needed

Sometimes the information from the previous step will be enough, sometimes it won’t. It is important to pay attention to a combination of the two: both the aesthetics of your site, as well as the technical data you get from step 1.

Website audits are tricky, no matter what. Don’t go it alone – let Farotech’s experienced marketing analysts give you the guidance and the resources to come out of an audit on top. We can help your website climb to new heights!

Update 11/17/2017

Our website audit template provides a great foundation for getting started on your website audit. A great article from the folks over at Search Engine Land expand upon our website template audit with some specific areas to pay close attention to that include: