Hubspot’s New Content Management System: A Review of the Features

Here at Farotech, we know, use, and highly recommend HubSpot, a platform for marketing automation that allows a company to easily and efficiently track website visitors and leads and develop a system for lead nurturing. Hubspot is the leader in software for inbound marketing implementation and they’ve been doing many things right for quite some time.

Now we’re excited to take an in-depth look at HubSpot’s newest addition: their own custom content management system: HubSpot Content Optimization System (COS). This backend system offers a new take on helping marketers create “inbound-friendly” websites and blogs and manage prospects – all from one comprehensive platform.

What Can This New Content Management System Really Do?
Create. Adapt. Grow.

HubSpot’s content management system is completely responsive, right out of the box. Get rid of the headache of dealing with a sea of marketing tools and create a uniform, polished experience for your web visitors and potential clients without losing sleep over the process. The fact is that technology has changed the face of web marketing.

Recent surveys gathered by Pew show that:

from smartphones to tablets and laptops, 60% of adults are accessing the web on the go.

How Can HubSpot’s COS Help?

• Create your content easily and keep it up to date…just a few clicks and you’re there.
• Adapt to a wide array of different screens and devices.
• Remove the barrier between desktop, laptop, tablet, and smartphone.
• Give your company a unique style on the web. Grow your brand.

Know Your Clientele

As you’re probably well-aware, when it comes to the inbound marketing strategy, context is crucial. A business must evolve and adapt side by side with its clients. People want a business to personalize their experience and anticipate their needs. By utilizing the tools provided in HubSpot’s COS, you’re keeping prospective or revisiting clients in the loop. Go beyond a traditional content management system like WordPress, Drupal, or Joomla with modular content that uses lead intelligence to establish your client’s specific needs. Now you can feature “Smart Content” that automatically adapts new or returning visitors and a varying client types.

Optimize The Experience

Not only will your content look and feel solid, but it will also perform! COS seamlessly integrates with HubSpot’s

existing marketing automation tools for ease of use and compatibility.

Yotta recently examined a variety of current content management system designs and ran an extensive test. It’s no surprise that HubSpot’s COS came out on top in speed. This is a critical victory as Google’s search algorithm takes page load speed into account, which render’s COS’s optimization invaluable.

We’re revved up from what we’ve seen on a few sample sites built with HubSpot COS and we’re very excited to see it’s contentmanagement system features used to the fullest!

If you’re interested in taking your content management system to the next level or you’d like more information about Hubspot in general, contact Farotech today! We’re a certified Hubspot provider and we’ll work with you each step of the way to ensure that this amazing software goes to work for your business.

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