Why SEO Is Essential: The Inside Scoop from a Philadelphia SEO Company

Research shows that 93% of users begin their online experience by utilizing a search engine. 75% of users don’t bother with the second page of search engine results – they’re only interested in what pops up immediately. And like it or not, the biggest driver of traffic to websites is search, which beats social media by over 300%. When you look at these statistics, it’s not hard to admit that SEO is important. If you are wondering if you should invest in SEO services, this Philadelphia SEO company can help you figure out why it’s a great idea and investment.

Without SEO, You’re Invisible

If a tree falls in the forest, but no one is around to hear it, does it make a sound? The same question could be asked of a website without SEO. If a beautiful website is built, but no one knows how to get to it, it might as well not exist. In this Philadelphia SEO company’s experience, this is the primary issue that businesses are now having to face in light of the growth and change of the marketing landscape. The content you have worked so hard to create is basically rendered invisible unless users can find it through search engine results. Relevance and quality are the metrics used to display results, and you want your site’s content to be high quality and helpful for searchers. Your responsibility is to promote yourself and help users find you.

SEO = Marketing

SEO is no longer some fringe theory that may or may not help. SEO should now be a main component of any company’s larger marketing picture. If you want to stay ahead of the curve, understand the strategic importance of SEO and embrace it. SEO can impact all your marketing activities. Integrate it into all your marketing campaigns to help spread content. And remember that improving internal communication is the key to harnessing the power and results of SEO. If important keywords for your business can be incorporated into marketing activities across the board, you can set yourself up for success.

SEO Develops Your Reputation

When your webpage shows up on the first page of a search engine result, you automatically have built credibility. When your company or brand consistently is seen by people who are searching, people will believe that you’re the best. If you can have your site’s link in the right place and at the right time, you will reap the benefits on an ongoing basis. The keywords that directly relate to your business and your services can be the avenue through which you reach more customers than you ever thought possible.

Hire a Philadelphia SEO Company to Help

If you’re ready to dive into the world of SEO, you will need professional Philadelphia SEO services. Our Philadelphia SEO company will develope a customized approach that can help you maximize your business’ web presence and provide first-page visibility for search engine results. We also offer local search engine optimization, which is a strategic campaign designed to help local clients find you. If you’ve decided to take the next step and expand your web presence, contact us and we can advise you on what to do next. For now, download this helpful ebook below for some basic information and tips on SEO!

 

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