5 Ways to Make B2B Video Marketing an Experience to Remember

Bonus Tips For Making B2B Video Marketing Memorable

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” — Steve Jobs

Who better than to reference when discussing B2B video marketing than the creative tech genius of Steve Jobs. Connecting experiences is vital in developing B2B relationships and capturing the attention of a shared target audience. Marketing to a B2B audience requires focus, shared experiences and creativity.

Make Your B2B Video Marketing Something They Can’t Forget

If you have a camera and an idea, you have what you need to create a video. To make a B2B marketing video that captures and captivates the businesses you have relationships with or seek to do business with, however, requires more thought and creativity. To offer viewers an experience to remember, try incorporating these five B2B video marketing strategies:

1. Clear messaging – according to an article in “Time,” the adult attention span hovers between 8 and 10 seconds. All the more reason to make sure the message is being delivered as clearly and concisely as possible.
2. Make ‘em laugh – Your B2B viewers will gladly welcome a spoof, modernized fairy tale or animated short that speaks to your industry and makes them feel justified that they hung on for longer than 12 seconds for a belly laugh (or two).
3. Insider scoop – it’s a lot easier to make an emotional and/or business connection when you know who you’re working with. Offering your business names and faces of key and behind-the-scenes players has the potential to establish trust and relatability. The same goes for your surroundings. Don’t be afraid (as long as proper housekeeping is practiced) to showcase the workplace, manufacturing plant and other caveats of where and how you conduct business.
4. Interviews and testimonials – Again, B2B video marketing is about providing your viewers with an experience. How better to accomplish this than by having clients share about their experience doing business with you? Offer viewers short clips from key players you’ve done business with that highlight the essentials: customer service and satisfaction, a problem solved, a personal story of how you helped business skyrocket, etc..
5. Mixed media – You’re dealing with short attention spans. Incorporating animations, stills, motion, infographics and other post-production goodies, will augment your potential for increased and retained viewership.

Bonus Tips For Making B2B Video Marketing Memorable

Perhaps the most important tip going into your B2B video marketing plan is…do your homework! Watch and learn – see what other B2B videos make an impact and do what they do – take note of videos that don’t and avoid making the same mistakes. For inspiration check out “Taulia” for a humor, “Salesforce – Barclays’ Success Story,” and “Deloitte” as an insider’s scoop.

Looking for more inspiration? You’ve come to the right place. The video gurus at Farotech would love to help you in your quest for experiential and memorable B2B video marketing. Contact us today to get started!

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source https://farotech.com/blog/b2b-video-marketing/