Tapping into the Trends: How to Use Current Events to Fire Up Your Social Media Campaign

Marketing on trend in 2018 means stepping up your social media game!

It isn’t just enough to have a social media platform for your business — you have to know how to use it effectively. And no, we don’t mean just learning how to say how awesome your business is in 140 characters or less (although that’s not a bad thing to learn!).

In order for your business to be marketing on trend, you need to start tapping into current events for your social media campaign. If you can discuss current events and popular culture in your social media campaign, it will make all the difference when it comes to increasing your digital presence. Be it politics, award shows, celebrity gossip or national events, any current event can be used to draw attention to your business–if done properly.

So why are current events so important when it comes to social media? Because that’s the whole point of social media! Twitter, Facebook, Instagram… these are all places where the world can have a live conversation about what is happening now. And that’s why it is so popular. You no longer have to wait for the newspaper to churn out a story the next day, or for the evening news to report on the events of the day. As soon as something happens, you can know about it.

Because the millennial generation grew up with this instant reporting of their world, they crave immediacy. So if you want to catch the eyes of the younger generation, you need to tap into this immediacy of current events in advertising.

Now how do you combine these consumer marketing trends with social media to get the best bang for your buck? We have a few tips on how to use current events with social media effectively.

Marketing on Trend: How to Use Current Events in Social Media

• Know your audience. If your company has a product or service for teens, then you probably don’t want to be commenting on Twitter about the upcoming presidential election. Keep the political stuff for the consumers who can actually vote! Know your audience, and think about what current events will be engaging to them.

• Take a stand. If there is an issue that you feel your organization can weigh in on, consider making a public statement on your social media that can create some debate. This can be more serious, like coming out in support of a petition or policy that you feel is important to your audience, or more whimsical, like stating that The Dress really is gold and white. Tread carefully, though, if you decide to take the more serious route. You want to create discussion, not turn off your followers.

• Have fun. You can be marketing on trend and have fun at the same time! Engage with those who comment on your current event posts, and be sure to tag those who are involved in the current event to see if you can get anyone else in on the conversation. Use your social media to create an online community, which will create a better customer response than even the best ad. For examples of social marketing that have created some great (and hilarious) responses, click here.

Combining current events with your social media posts is a great way to engage your audience and draw attention to your brand. And by marketing on trend with current event driven posts, you can be tuned into what future marketing trends are developing on social media regarding pop culture. To keep on top of the marketing research trends of 2018, as well as other ways to improve the marketing success of your business, contact Farotech today!

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