Do I Really Need to Invest in Online Video Marketing?

Find out the benefits of online video marketing services and why you really need it.

So you know that online video marketing services are a thing–and a pretty big thing. You’ve seen how space on the internet that was once primarily occupied by text and pictures is being taken over more and more by video.

Just take a look at your Facebook feed.

How about your Google search? I bet YouTube is one of the top results.

But do you really need video marketing?

Isn’t good old text and flat imagery sufficient?

You might wish this were the case, but online video marketing statistics show otherwise. Studies show that online video is more engaging than text and is 39% more likely to be shared, 36% more likely to receive comments, and 56% more likely to receive a “like” than a basic text blog.

Ok, so it is time to face the facts–online video marketing services are a crucial part of staying relevant into today’s world of online marketing.

Now let’s look at some of the awesome benefits of investing in online video marketing.

The Perks of Using Video in Online Marketing

You might think it is a hassle to switch over from basic text marketing–but with online video marketing you open up a whole new world of opportunity for your brand. Here are just a few of the ways that incorporating video could revolutionize your online marketing and take your marketing strategy to the next level.

Higher Conversion Rates
This is already pretty obvious based on the statistics above, but the plain and simple truth is that with good video marketing, you are going to get better conversion rates than with just basic text.

If you can increase conversions just by updating your marketing medium, wouldn’t you?

Better Express Your Brand
Video isn’t just flashier–it really does give you a broader opportunity to express the goals and purpose of your company. With both video and audio working together, you can more effectively communicate information and ideas. Whether you are a construction company showing of your beautiful home designs, or a doctor trying to communicate the complex function of a joint– video provides a more expansive and flexible venue for conveying information.

90% of the content absorbed by our brain is visual.

Short Script Can Pack a Big Punch
Shorter videos are almost always better. If a video is too long, or doesn’t draw a viewer in right away, they won’t continue to watch.

Humans have an exceptionally short attention span of 7 seconds. Less than a goldfish.

This means it is important to keep your script short, but powerful. Fifteen second videos are the most likely to go viral. This means a short, high quality video has the potential to really put your company on the map.

A Mobile Message
With more and more viewers accessing the internet from mobile devices, short marketing videos that can be accessed on the go are more likely to draw in viewers than text.

Create Emotional Connections
Video allows you to evoke emotion in the viewer. Emotional reactions are more memorable and will cause the viewer to recall your content above others. Humans thrive on making connections, especially emotional ones. What better medium than video to elevate your online marketing strategy.

Don’t miss out on the many benefits of incorporating video into your marketing plans. Find a marketing service that can meet your needs today. Contact the Farotech Video Department to find out how to create an online video marketing strategy for your business. Call 267-387-6620 today.

Action Items & Takeaways

• Statistics show online video marketing is far more engaging than traditional text or flat images
• You can create videos that do not require a live actor or spokesperson
• There are various video marketing styles, that fit any marketing budget
• Video marketing increases online conversions

The post Do I Really Need to Invest in Online Video Marketing? appeared first on Farotech.

source https://farotech.com/blog/online-video-marketing-services/