Strategic Social Media Management

Don’t jump if you don’t know where you want to land.

The Secrets of Strategic Social Media Management

Don’t jump if you don’t know where you want to land. Social Media Management survey tools can provide you the landing pad you’re seeking.

Managing someone else’s social media account is challenging on its own, but what if you’re managing an account as an industry expert? That’s the day-to-day job of inbound marketing agencies, such as Farotech. Understandably, clients want to know they are in good hands. How can you be certain you can entrust that important aspect of your business to an external agency?

Step One in managing a social media campaign involves us getting to know your business from the inside out. You may be wondering why we need to know your business so intimately if all we are doing is hanging out on Facebook and posting a couple tweets on your behalf. Well, proper social media management is so much for than that.

We don’t want to be the pushy sales-guy on a soapbox, shouting about how our services are superior or that our products reign.

Rather, a great social media strategy is about sharing your story with the world. It’s about connecting with people on a personal, professional, emotional or casual manner. People naturally desire to build relationships with others and feel connected – which is why it’s so important to utilize the free tools available to help you do that while generating sales in the process.

But in order to build meaningful connections that actually turn into customers, we need to know what you stand for and why you do what you do.

A Two-Step Social Media Strategy

Step Two is our social media client intake form, which is basically a social media survey. This survey is comprised of three main ideas: areas where we want to get to know you better in the following ways:

1. First, we want to get The Big Picture. An overall idea of why you want to join the social media world, what your marketing goals are for social media, what your company stands for, where your comfort level lies, and where you’re going.
2. Then we want to know more about your brand so we can create a unique voice that speaks to your target audience. We want to know who you believe your target audience is and where you think we can find them. This allows us to create a great baseline for those first free steps.
3. Later, we analyze this information alongside the demographic analytics provided by your social media platforms to see if we are aiming in the right direction.
4. Finally, we want to know your thoughts and position on content. Hubspot also points out that having a strong content strategy is vital to a creative social media campaign. Different types of content translate differently across the various social media platforms. What works well on Facebook, may not work on LinkedIn. Additionally, we want to know what type of content your brand identifies most with and how you’re comfortable sharing that content.

We can determine all that from our intake form. However, that social media client intake form is just one slice of the pie. We have an inbound marketing team that is happy to work with you on all levels of your social media campaigns, from conception to management, to research and more.

Social Media Campaigns | Farotech

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