The Power of Marketing Automation

How your business can make the most out of marketing automation software!

Did you know…

According to a 2014 Aberdeen Group study, Best-In-Class companies are 67% more likely to use a marketing automation platform.

However, despite the success of many companies, many businesses are still missing the mark when it comes to marketing automation.

While marketing automation platforms can bring incredible growth to businesses, they can also be a fruitless endeavor if not utilized properly.

At Farotech, we believe knowing the facts about marketing techniques is important to using these tools to your complete advantage, especially when it comes to “How To Marketing Automation.” But before we dive into effective ways of incorporating marketing automation, let’s first define what marketing automation is.

What is Marketing Automation?

Marketing automation, at its core, is about prioritizing and executing the marketing process for a business using an automated system. It was developed to help marketers have an easy way to connect with more people and create and sustain more customers. Using less time and money, a marketing automation program distributes information to an audience on an automatic schedule in order to reach more individuals with personalized content that will bring more traffic to a website or business.

In everyday use, marketing automation most often comes in the form of social media content, emails and blogs that are automatically tailored and delivered to a specific audience. They can be particularly effective in moving potential clients towards becoming returning customers. Through providing the right information at each stage of their decision making, you increase the likelihood that they will further pursue your services or product. But instead of painstakingly contacting every individual during this process, a marketing automation program will do this for you, distributing this content to both new and ongoing customers.

Imagine being able to increase the success of your business, just by starting a marketing automation plan that lets you kick back and relax while customers keep coming back! Does it sound too good to be true?

In a way, it is. Though more and more businesses are finding success through utilizing marketing automation tools, these tools must be used correctly in order to profit from their opportunities. And using these tools correctly takes a lot of work.

Know the Facts: How To Marketing Automation

Marketing automation fails when businesses forget the basics of marketing, believing that an automated system will take care of all business nuances. However, we are here to remind you of important marketing tips that are necessary to make your marketing automation plan successful! Here are the three steps in our How To Marketing Automation Guide:

Step #1: Know Your Plan

From day one, know your business’ intent in using marketing automation, have a plan for how it will affect your business, and revisit this plan often. Marketing automation is something that must be continually revisited and revised to ensure that is it meeting the needs of your company and clients.

Step #2: Know Your Audience

Having automated content should in no way disconnect you from your clients. It is imperative for the success of your marketing automation that you actually become more attuned to what your clients want, and then tailor your marketing automation to their needs.

Step #3: Know Your Competition

Keep on eye on changes in the marketing world, and understand how you can more effectively be using your marketing automation. Stay ahead of the game by introducing new and exciting methods, rather than allowing automation to get you stuck in a rut.

How Farotech Can Help

At Farotech, we can help you navigate the world of marketing automation so that your business can become more effective. We can help you find marketing automation for small business and large business plans, provide a marketing automation comparison, and more!

We can’t wait to work with you towards developing a successful “how to marketing automation” plan. Contact us today!

How To Marketing Automation | Marketing Automation How To

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