TOP 5 SUCCESSFUL SPORTS MEDICINE MARKETING IDEAS

In any niche industry likes sports medicine, you have to be able to set your company or services apart by highlighting your authority or unique methodology. Marketing sports medicine can be challenging because you can follow the basic rules of business marketing, but need to specifically customize your efforts to benefit your brand. We’ve discovered 5 different sports medicine marketing ideas that really work. There are lots of marketing ideas out there, but you have to decide what represents your company best. These sports medicine marketing ideas may be outside of the box, but they get your name out into the community. Ultimately, your reputation is the most important asset to your business.

Top 5 Sports Medicine Marketing Ideas

#1 Public Lectures

Our first sports medicine marketing idea is public lectures. You can travel to local sports clubs or gyms and offer your expert advice on a variety of topics. Give a presentation on how to take care of injuries, eat healthy and work out smart. You can tailor your lecture based on the group that will be there. Even though you may not gain patients immediately from the lecture, this is a long term solution to sharing your knowledge and building your reputation in the community.

#2 Get Involved with Local Sports

A great way to marketing your sports medicine practice is to get involved with local sports in your area. Take time to visit preseason team/parent meetings. You can offer your expertise at a later date to interested parties. Give a short presentation on injury prevention, what injuries need to be treated right away, and how to stay safe while playing sports. This will cause people to remember your name during the regular season when an athlete may need your help. You can also volunteer to be a team physician for a local sports team. You’ll be able to assess and treat their injuries quickly and efficiently. If the athlete likes your work, they’ll recommend your services to their teammates. Being available on the sidelines goes a long way.

# 3 Make It Affordable

Some sports medicine clinics offer free or discounted pre season physicals to athletes. You can benefit the community by making a mandatory requirement affordable to families. Young athletes can have a chance to talk with surgeons, dentists, and other medical professionals that will examine them and clear them for their sport of choice. The fee you charge could be donated back to the school to continue benefiting their sports teams.

# 4 Invest in a Sports Training Facility

Preventative care is gaining a lot of ground in the world of sports. Young athletes may not understand how important preventative care is until they get injured. Opening a sports training facility can help you get the word out to the community. Though the training center itself won’t produce a lot of income, it will do all your marketing for you. You’ll have a steady stream of athletes coming through your office.

# 5 Market Instead of Advertise

The most important of all sports medicine marketing ideas it to always market instead of advertise. The key is to build trust within your local community, not just advertise all your services. This will help differentiate your practice from others in the surrounding areas. You should post educational material on your website to encourage athletes to learn more. You can attract younger or older patients based on the type of marketing you do – online, in magazines or newspapers, or even on the radio. If you want to focus your practice on a specific age group, do some market research to find out what works.

For all your sports medicine marketing needs, contact Farotech for more information and ideas.

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3 Steps to Hiring the Perfect Inbound Marketing Consultant

Thinking of hiring an inbound marketing consultant and not sure what to look for? Here are a few things you may want to consider before paying anyone for anything. The productivity and benefit of having an inbound marketing consultant should be obvious, not confusing! Never hire on a whim. Do your research learn the product before you enter a contract, or put any money down.

How to Find a Great Inbound Marketing Consultant

1. Ask the Right Questions

Find out what the inbound marketing agency specializes in and focuses on. Is everything just about the graphics or are they serious about helping you build your business with proven strategies? Getting in touch with others in their client base could prove extremely helpful. Find out from decision-makers at the business they service whether this inbound marketing consultant is boosting their business or just continuing to take their money and not producing significant results. Ask specifics. What kinds of results are they able to produce? How often are they in communication with their clients? Do they provide sufficient reporting and analysis on key marketing metrics?

2. Avoid the Hypocrites

Does the inbound marketing consultant you are looking to hire do inbound marketing for themselves? Companies that provide inbound marketing services to other companies, but don’t do it on their own are really missing the boat. If the agency is wise, they will be implementing all of the same techniques for their own company. Of course, if their claims are true, doing so will inevitably increase their own business, but it will also serve to prove themselves and their abilities to potential customers. Does the agency have a social media presence? Do they regularly publish a blog? Do they have a great website with CTAs and landing pages? If the answers to these questions are “yes,” then that inbound marketing consultant is proving to their customers that they are capable and know what they’re doing in this field.

3. Continuing Education, Anyone?

Inbound marketing consultants may not struggle to get new business, but don’t assume that getting new business automatically qualifies them as a great service provider. That is not always the primary test of ability in this field. The bigger challenge is continuing to maintain and develop all of the skills needed for this type of work and being able to generate great results over extended campaigns. Several skill sets are beneficial to inbound marketing consultants and many people don’t naturally (or even after training) have them all. Find out whether or not your agency has training programs in place for employees. In the ever-changing world of online marketing, you will want to hire a firm that is committed to continued growth and education. The more they learn, the better able they will be to keep you on the cutting-edge of any new trends and techniques!

 

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4 Successful Orthopedics Marketing Strategies

Use These Top 4 Strategies To Boost Your Clientele.

When it comes to orthopedics marketing, it’s not just about the beautiful faces of your staff or the amount of money you may have spent on your brand. It’s about your patients, and how you show them that you care. With Farotech, we can offer you more than just a marketing strategy, we can provide you with an array of services that help spread those smiles over major search engines.

Here at Farotech, we would like to provide you with some signs that you may be in need of an orthopedics marketing overhaul. Developing a sense of awareness will allow you to make the right choices that fit best for your company.

How Do You Rate Your Orthopedics Marketing?

Let’s take a look at some question to help assess where you are with your company’s current marketing strategy.

• Are you reaching your monthly patient goal?
• Are you reaching your monthly AR goal?
• Are you overwhelmed with the overabundance of promising leads your receive every month?

If you answered no to any of these questions, Farotech will help you reach for the stars and put these goals to work.

Here at Farotech, we can hand you the keys to success with our 4 main orthopedics marketing strategies.

1. Organic Search Engine Optimization – We want to attract the right visitors to your site, and we do this by using “long tail keywords”. About 47% of searches that are conducted using 3 or more keywords. With “long tail keywords” this provides you with specific potential clients who can find your company online. The difference with competitive keywords is that it ranks in a far broader arena, and long tail keywords are specific to what services you provide.

2. Content Strategy – In order to generate traffic to your business we create content in the form of SEO’s, blogs, and offers. We begin the SEO process by identifying the keywords that will bring the clientele base you desire. Blogging is key in holding the attention of your clients by highlighting your expertise in your industry, and then we have offers such as E-books or white papers that the client will want enough to provide their contact information to receive.

3. Lead Nurturing – Did you know that 79% of marketing leads never convert into sales? Lack of lead nurturing is the common cause of this poor performance. We use marketing automation emails in order to drive potential clients deeper into what your services you provide, and a knowledge of your brand

4. Social Media – The goal of social media is to cultivate a relationship with people in their daily lives. Checking social media accounts is done more often than checking one’s email account. So going to the places your audience “socializes” will guarantee that your content reaches them.

So what are you waiting for? Don’t just sit there and let this amazing orthopedics marketing opportunity pass you by! Contact us today and enjoy the ride.

Orthopedics Marketing | Marketing Orthopedics

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4 Things Creative Blogs All Have in Common

In today’s digital world, the effective use of blogs is becoming essential to the development of a good business. The people of the twenty-first century no longer spend their days pouring over pages upon pages of information found in journals and magazines in order to research a specific subject. Instead, we can simply surf the internet, absorbing information through blogs about every topic we could ever dream of.

With this being said, the ability to effectively create blog articles to promote your company can significantly affect the future of your business success. But this form of marketing writing is not just about writing interesting stories or quippy phrases, you must also be able to use your blogs to draw your readers to your business and convince them to learn more about you. This takes creativity.

Creative Blogs will Utilize 4 Specific Tools:

1. Headlines

The headline of any blog article is what draws the readers. Your headline should tell your readers directly what your article is about, but at the same time, it cannot be bland or uninteresting. Use some creativity (or maybe even brainstorm with some coworkers), to come up with something that will catch the eyes of your potential customers, while also explaining what they will be reading. If done effectively, a headline itself can dramatically increase your click-through rate.

2. Social Media

The effective use of social media platforms is another element that will help your headlines and articles be seen and effectively distributed around a large network. Post your blog link to Facebook and see the results. People coming to your FB page will see your article, especially if your headline is catchy, and after reading may repost it or share it with their friends. This gets your article out into a broader circle of viewers achieves the original purpose of writing the article. But remember, this is all contingent on you having a catchy headline!

3. Guest Blogging

Another way to get your name and blogs out there is to simply write on other websites- this is known as guest blogging. The beauty of this, especially for smaller companies, is that you can get your work on a more visited website for more people to see, but you can also get people back to your site by adding links in your blog. This allows you to attract more people to your business and hopefully obtain new clients.

4. Call to Actions

It would be a huge mistake to go to all the trouble of having people view your blogs by marketing them across the internet in these ways if you do not then capitalize on the opportunity for new business! While you want your blog to be a no-pressure, informative resource, it is also perfectly acceptable to call your readers directly to do business with you by providing the next steps in starting a transaction or by asking them to respond. A strong call to action will allow your readers to understand what you have to offer and will raise the probability of them responding favorably to your article by becoming a buying customer.

Blogging can be an incredible asset to any businesses in any market. Developing a creative blog that is promoted well will draw people to you and ultimately allow you to build a solid base for attracting new clients. All you need is a creative writer/s and some informative things to say that relate to your industry and what people are already searching for (don’t forget to do your keyword research!). So why waste the opportunity by keeping your blogs to yourself or continuing to write in a rote, unexciting way? Promote your interesting and eye-catching blogs across the internet and reap the benefits!

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3 Useful Internet Marketing Ideas for Orthopedic Practices

In today’s world, internet marketing ideas for orthopedic practices are more valuable than ever for your success. Drawing in new patients is a much different process than it used to be. Before you could depend on your current patients to refer friends, family, and neighbors to your office. Nowadays, someone who is looking for an orthopedic doctor is likely to look through one method, first and foremost: an online search via Google, Yahoo!, or Bing.

Your primary challenge today, as an orthopedic doctor who wants to attract new clients, is to establish a professional online presence. First, you need a strategy for driving traffic to your official website, as well as your various social media pages. Then, with a clean, attention-grabbing website, along with high-quality content and perhaps a few interactive features, you can engage your potential patients and invite them to place their confidence in your practice.

To get you started, here are some internet marketing ideas for orthopedic practices that Farotech has found to be extremely successful:

1. Be Accessible

Whether you are posting blogs, SEO pages, or descriptions of your services in videos embedded on your website, you should make sure that the language you are using in your content is informative and understandable for your potential patients. Think about the buyer persona that you are trying to attract, and then generate some content that appeals and engages them. You can be both informative and interesting, as long as you find a balance between medical jargon and layman’s terms.

2. Blog Often, But…

Make sure to avoid quick, careless writing about irrelevant topics. Sure, regular blog posts are one of the key internet marketing ideas for orthopedic practices, but they should not just be filler for your website. If anything, this is counterproductive, and it makes you look unprofessional. The first thing to remember when it comes to writing a great blog is that your potential clients are looking for a doctor who stays informed about developments in his or her field. Use each blog post as an opportunity to showcase your expertise.

3. Captivate with Videos

Most people are going to land on your website and read a little bit about your practice, but you can easily lose their attention without some quality graphics to hold their attention. Potential patients especially like videos that demonstrate professional service, satisfied clients, and friendly doctors and office staff. Consider taking advantage of Farotech’s professional video production services, with extensive experience in internet marketing for orthopedic practices.

Call Farotech to Boost Your Marketing Strategy

If you would like more internet marketing ideas for orthopedic practices, or if you are considering hiring a dedicated marketing team to tackle this job for you, contact us for information on our plans.

 

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Creating A Thank You Page That Will Convert Leads

Although businesses like yours are focusing more and more on developing engaging websites which convert visitors into leads, the Thank You page is often overlooked. However, just because this page comes after the potential client has already filled out your form or made their purchase does not mean that it is irrelevant. In fact, a Thank You page is an excellent opportunity to convert leads into clients ready to take the next step. The marketing team at Farotech is here to help you figure out how to develop a Thank You page that returns the results you want.

What is a Thank You Page?

After a potential client fills out a form, makes a purchase, or completes another task on your site, you want to recognize and appreciate this step! So, after the lead has accomplished his or her task, the next page to appear should be a Thank You page. After all, the lead has expressed interest in your company or services and has taken the first step to form a connection. In part, this page is simple etiquette, like the online version of a thank you card sent in the mail.

What many businesses don’t recognize is that the Thank You page has more potential than simple courtesy. In fact, this moment when a potential client has reached out expressed his or her interest and trust is a phenomenal opportunity to convert leads into loyal customers.

Creating a Thank You Page that will Convert Leads

First and foremost, your Thank You page does need to express appreciation. Your visitor has taken a risk by reaching out to your company, and it is important to honor that fact. Make sure, though, that the language and images you use are consistent with the brand and corporate persona expressed throughout the rest of the site. One simple way to bring this message to the next level is to personalize it. You have likely received the lead’s name through their previous purchase or submission; use this is in your message to create a more personalized connection.

In addition to your message of gratitude, you should also include an opportunity for the lead to engage further. After they have made their purchase or filled out a form, what do you want them to do next? In some cases, inviting them to follow you on social media might be a great way to stay in touch during the sales process that follows. For other businesses, it may be optimal to give them the opportunity to view more products or even learn more about your company. Whatever you choose for your Call to Action, make sure that it is simple, clear, and engaging.

Farotech Can Help

For more information about creating Thank You pages that can convert leads, contact the marketing team at Farotech. For over ten years, we have been helping businesses like yours optimize their online presence in order to make vital connections with potential clients.

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Successful Tools For Implementing Inbound Marketing Ideas for Orthopedics

Farotech can help your practice organize and implement the best inbound marketing ideas for orthopedics.

Are you interested in dramatically expanding the reach of your orthopedic practice?

If so, you may have started by surveying the many inbound marketing ideas for orthopedics that are available online. However, after learning all about the benefits of lead generation, tracking and lead scoring, and automated email campaigns, you may be left wondering where, and how, to get started.

To have an effective inbound marketing campaign, you need to create an organized strategy, and Farotech can help you with that. With over ten years of experience in inbound marketing and specialization with healthcare practices like yours, we can help you take those ideas and turn them into an effective, revolutionizing campaign for your practice.

Prioritize Your Inbound Marketing Ideas for Orthopedics

Although many of the inbound marketing ideas for orthopedics that can be found on the web may be effective, the order in which you apply them really does matter. For example, inbound marketing is, in large part, about helping clients find their way to your practice’s website.

So, it is imperative that you make sure that your site is up to date, well organized, and well branded before you start trying to draw clients in. At Farotech, we understand that you probably have a lot of different ideas you would like to try; our marketing experts can help you organize these into a strategy that will optimize your results at every stage.

Build a Partnership for Content Generation

One of the most important inbound marketing ideas for orthopedics is lead generation. This is achieved by consistently adding new, quality content to your site. With fresh, informative posts on blogs and other forms of social media, you continually provide new points of connection for both search engines and the potential patients using them.

However, when you’re busy running a successful orthopedics practice, it can be hard to keep up with the content with the kind of consistency necessary to really see results. This is another area where Farotech can help. Our team of experts will take the time to get to know you and your practice in order to help generate that vital content for your site while you focus on what is really important to you: helping a patient’s life and to feel better.

Discover the Technology Needed to Connect

Although bringing potential clients to your site through quality content is at the heart of inbound marketing, its success rides on what happens to those visitors once they arrive. Do they visit once and then disappear again? Or do they return, again and again, soon becoming loyal patients of your practice?

With lead tracking technology and marketing automation emails, you can increase your level of engagement to ensure that your inbound marketing is effective. By dropping tracking code, called cookies, onto visitors’ computers, you can see how they are interacting with your site and at which point they either disengage or commit.

When they do express interest, marketing automation emails can then extend a personalized welcome to help them connect with your practice. At Farotech, our marketing experts can help you to put both of these vital practices into action on your site.

Get Started With Farotech Today

Are you ready to turn your inbound marketing ideas into a strategic campaign for your orthopedic practice? If so, Farotech can help. Contact us today to talk with one of our marketing experts about how we can help you design and implement a strategy that will help you begin connection to potential patients in your neighborhood today. Are you successfully implementing the strategies above to help your client base grow?

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