Company Facebook for Dummies: How to Optimize FB for Your Business

Having a strong presence on social media sites is an important piece of any company’s overall online marketing strategy. Keeping up with various accounts and being sure they are gaining the most attention possible can be difficult and overwhelming, especially when this concept is something new for a business owner. Traditional business owners are often still resistant to this relatively new world of social engagement, but when you look at the trends, it’s clear that NOT taking advantage of Facebook, Twitter, and the other major social networks would be a huge mistake.

Facebook is one of the largest social media platforms on the web and can be a wonderful tool for companies to utilize in gaining potential customers’ attention. In order for your company’s Facebook page to be the type of tool that actually works for you, there are several things you should be aware of and implement as soon as possible. The great news is that most necessary changes are easy, fast and fit into companies’ budgets! To get the most out of your company Facebook page, you should consider consulting a professional web development company, like Farotech. For now, here are some helpful hints to get you started!

1. Apply Appropriate and Attention-Grabbing Photos

One of the newer applications for photos on Facebook is in the form of the “cover photo” and accompanying “thumbnails.” These pictures are one of the first things that any person will see when he/she pulls up your company Facebook page. For this reason, it is vital that these photos not only grab a potential customer’s attention, but do so for all the right reasons. Having random pictures of just general graphics at the top of your page doesn’t make sense to customers and doesn’t help build your brand. Choose photos (or have graphics specifically designed) that reflect your brand and carry a positive and powerful message for viewers. These pictures can be a great way to make viewers immediately aware of what your company does, sells and is all about. Be sure that the overall feel of these cover pictures fits with the rest of your branding and enhances the overall look and feel of the page rather than distracts from it.

2. Change your Company Facebook Page URL to Fit your Company

When it comes to a well-integrated marketing campaign, URLs are extremely important little pieces of information to customize. For Facebook, your URL can only be changed once your page accumulates 25 or more “fans.” As soon as you reach this, take a moment to change your page’s URL so that when your company name is searched for in search engines, your Facebook page will pop right to the top of the list of search results! Changing the URL for your page is easy; simply do the following:

• Find the “Page Settings” on your homepage and choose “Edit Page.”
• Then choose “Update Public Info” and “Basic Information” located in the left column.
• Find the “Username” tab and click the “Change Username” option.
• Once you’ve typed in your desired customized URL, be sure to hit “Check Availability” to make sure no one else is using that URL. If it is available, you will see a box notifying you of the change that will be made and you can simply hit “Confirm” at the bottom of that box to finish the process!

3. Get More “Likes”

An easy way to make people aware of your company Facebook page and to increase its legitimacy is to ask people to “like” your page. You can do this through all of your marketing materials. You can also spread the word to employees, co-workers, family, and friends to increase the amount of “likes” your page receives. Once your social media pages are set up and regularly maintained, all of your other marketing materials, whether they be business cards or pamphlets, should include links to these pages and a simple request for customers to “like” your page.

 

 

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source https://farotech.com/blog/company-facebook-for-dummies-how-to-optimize-fb-for-your-business/

Four Things You Need to Know About Twitter For Business

Your business needs to be on Twitter. Twitter is where the conversation is happening—right now, in real-time, all the time. Does a customer love your product and wants to tell the world? News is breaking that affects your brand? Want to know what the world is talking about?

Just tune to Twitter. Over 500 million tweets are sent daily from over 284 million active users. When you want to know what the world is talking about, just check out the trending hashtags in your Twitter feed.

Twitter for business is not an option; it is a necessity. Feeling confused on how to begin tweeting and building your business brand on Twitter? Here are the four things you need to know about Twitter for business and how you can get yourself trending in a heartbeat.

1. You need a Twitter Account.

If you haven’t already gotten the drift: You need a Twitter Account. Twitter is not just the playground for college students and newsies. Tweets move billions of dollars on the stock market. Tweets turn followers into customers. Twitter is where you network with clients. It is where you join the global conversation that happens 24-7.

2. Make Your Username and Profile Work for You.

Tweets are restricted to 280 characters and your Twitter username will take up some of those 280 characters when someone mentions your name. The best practice for creating a twitter for business handle selection is to pick something short, simple and easy for a user to type. Avoid using strange symbols. Stick to your brand as much as possible. Also, build your Twitter profile with your location, links to your website and creative, informative profile and header images.

3. Tell Everyone You Have Arrived!

Include a link to your Twitter profile in your email footer, on your business cards and on your website. Include easy “Tweet This” buttons on all blog posts, so your customers, clients, and readers can automatically share and link back to your Twitter profile.

4. Tweet, Follow and Join the Party.

Begin tweeting—share news about new products, participate in #FollowFriday (or #FF) to grow your network, follow and tweet at brands and experts you love, share meaningful content, retweet news you think is informative and join a Twitter party or two. Be consistent with your Tweets. You can consider using an outside social media service such as HootSuite, to organize and schedule your tweets in advance. Just like at a cocktail party, using Twitter means making small talk not standing in a corner avoiding conversation.

Twitter can be a valuable tool in growing your business and reaching out to potential customers. Want to learn more about using Twitter for business? Call Farotech! We specialize in helping companies grow through a variety of digital marketing and social media techniques, including Twitter.

The post Four Things You Need to Know About Twitter For Business appeared first on Farotech.

source https://farotech.com/blog/four-things-need-know-twitter-business/

SEO Ideas for Orthopedic Doctors: Simple Steps to Guaranteed Success

When someone is in need of a good orthopedic doctor, they might ask a friend or a family member for advice on finding a reliable orthopedic practice. There is a good chance, however, that the first thing this person does is to type specific keywords into their favorite search engine, trying to find a website for a local orthopedist. Even if they have already been to an orthopedic practice recommended by a friend or a primary care physician, they could be looking for a second opinion they can trust before making a very important decision about their health.

These days, more and more businesses are finding that they need to adjust to the world of online marketing in order to bring in new customers. Even orthopedic practices are adapting to the reality that people search primarily online for an increasing amount of goods and services – yes, even medical treatment! This is why it is more important than ever for you and your practice to seek out and implement good SEO ideas for orthopedic doctors, in order to draw in new patients.

Putting Your Patients First: SEO Ideas for Orthopedic Doctors

At Farotech, we have experience with search engine optimization (SEO) campaigns for all types of businesses. What we have learned in our experience with a number of medical practices is that a patient-centered approach to internet marketing is the most effective way to attract new clients. With that in mind, here are some important SEO tips for orthopedic doctors to keep in mind as you venture further into the world of online marketing:

• Use Strategic Keywords
  While some SEO companies like to suggest overpopulating their clients’ web pages with short and common keywords, we have found that quality is far superior to quantity. “Long tail” keywords, which communicate more specific ideas, tend to cater more accurately toward what your potential patients are searching for.

• Blog on a Regular Basis
  When you start using your more effective keywords, a good way to utilize them to generate more traffic to your site is by placing them throughout frequent blog posts on your web page. As one of the best SEO ideas for orthopedic doctors, blogging is a great way to show your potential patients that you are knowledgeable in your field.

• Write in Accessible Language
  One mistake made by many medical professionals is using too much medical jargon. This can be a big turn-off for visitors to your site who are looking for a friendly, compassionate doctor. Think about your buyer persona, and write quality content accordingly.

The most important recommendation we can offer you is to hire a professional online marketing team that has years of experience with SEO for orthopedic doctors. When you start to undertake an unfamiliar task like search engine optimization for your business, you take valuable time and energy away from your most important responsibility: dedicated patient care.

Contact Farotech to find out how we can help you bring more patients into your orthopedic practice. We have a plan that fits your needs, and we look forward to getting you started.

The post SEO Ideas for Orthopedic Doctors: Simple Steps to Guaranteed Success appeared first on Farotech.

source https://farotech.com/blog/seo-ideas-orthopedic-doctors-simple-steps-guaranteed-success/

3 Inbound Marketing Tips for Orthopedics Practices

Successful inbound marketing tips for orthopedics practices are based on the knowledge that 95% of people visiting a website are in research mode. The 5% of people ready to commit their business to your practice are important to reach, but when the 95% is untouched, your office will unknowingly be losing a majority of its potential patients. And that is the danger you face when you don’t implement an inbound marketing approach for your web marketing.

Farotech can help you reach every visitor on your site using a variety of inbound marketing processes and the latest technology. Below, we share just three of our inbound marketing tips for orthopedics clients. Combine these to produce a winning strategy for your practice!

3 Inbound Marketing Tips for Orthopedics Practices

1. Usability Conversion Analysis

Any visitor to your practice’s website will quickly develop an overall impression of your practice based on only a few clicks. Knowing where users are clicking, scrolling and searching is a great way to better optimize your site’s user experience. Once this knowledge is gained you can make crucial decisions about big things like the look and feel of your site and small things like where calls to action should be placed, etc.

This knowledge is available using specially designed software for site analysis. Farotech uses the best in the business and provides quality advice and implements changes based on the results. Heat mapping, scroll mapping, and confetti technology are crucial first steps in your journey for successful inbound marketing.

2. Backlinking

Our second inbound marketing tip for orthopedics offices has to do with backlinking. Backlinking refers to the process of requesting other sites to include links back to your site on their pages. These sites will normally belong to industry-related businesses, but backlinks can also come in a variety of forms. You can request proper credit be given to your practice from anyone who mentions it online. Farotech works to create solid networks of backlinks to your site that not only broaden your influence but also set you up as an authority in your field.

3. Marketing Automation Emails

Lead nurturing programs are key components of successful inbound marketing campaigns. Marketing automation emails are just one small portion of lead nurturing but are extremely important. Our advice when it comes to marketing automation emails is to always be sure you are only marketing to the right groups of people at the right times. No one likes to have an overflowing inbox of offers and correspondence with their orthopedic service provider. But carefully selected mailings to specific, target segments will be happily received and will prove to have great results.

Who We Are

Farotech is a web development and inbound marketing company that has been serving clients across the U.S. since 2001. Our clients range in size and type, but our goal is always to help our clients achieve their goals. We work to provide custom solutions and increase their web presence using best practices. For more information, contact us today.

 

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source https://farotech.com/blog/3-inbound-marketing-tips-orthopedics-practices/

Healthcare Marketing Mistakes: The Seven Deadly Sins

In the beginning stages of your healthcare marketing efforts, mistakes are expected and essentially unavoidable.  As you mature as a healthcare marketer, these mistakes will typically be identified as easy fixes. As inevitable as it is to make early healthcare marketing mistakes, these missteps are learning opportunities.

However, rookie mistakes are not what this article is here to inform you about. Rather, this article spotlights seven healthcare marketing mistakes that you will want to avoid at all costs. Of course, these “seven sins” are not deadly in that they will utterly destroy your marketing campaign and leave no hope for redemption. There is always a chance to fix mistakes. However, it is in your best interest to steer very clear of these mistakes so that your efforts don’t go to waste and your success is not hindered.

Seven Healthcare Marketing Mistakes You Want to Avoid:

1.     Inconsistency:

Readers will lose interest or just forget about blogs with inconsistent posting schedules. To avoid this, maintain regularity in your output in order to develop a good following of your content. Consistent posting breeds consistent followers. This does not make daily posts a requirement, however posting multiple times a week is your best bet.

2.     Lack of Promotion:

Quality promotion of a post is as important as the quality production of a post. No one is going to read a blog they do not know exists, no matter how well written the posts are. One way this common healthcare marketing mistake can be avoided is by making use of social media networks.

3.    Ignorance of Keywords:

Search engine optimization (SEO) is a great way to help your blog be found, this type of optimization necessitates the use of keywords in your content. Identify a search term and make sure to follow the best practices for SEO. One of these is to include 3-4 times within your post so that your page can easily be found through the power of SEO.

4.    Hiding Your Calls-to-Action:

Make your calls-to-action obvious with well-defined instructions so that your readers are not left in the dark regarding how they are expected to interact with your content. Whether they can make an appointment, join an email list, or simply learn more about what they are reading, make sure there is no room for confusion.

5.    Failing to Go Premium:

Premium content includes eBooks, videos, or any other format of content that elicits extra intrigue, action,  and distinguishes that content from the norm. Be sure to include this type of content in your marketing. Of all the big healthcare marketing mistakes, this is probably the easiest fix because of the ease with you can create premium content by repurposing already existing content.

6.    Striking the Wrong Tone:

On top of establishing a generally positive and inviting tone in your content, be sure to maintain a consistent tone for the sake of familiarity for your readers. While this may not seem significant, it can play a big part in the development of a consistent following.

7.    Over-Highlighting Your Agenda:

Healthcare marketing benefits both your company and your clients. While marketing draws more business, your content should also consist of helpful advice for your readers. Emphasize this latter benefit rather than the former. Grab the trust of your customer by producing content in such a way that is more about them than it is about your company.

If you have identified one, or many, of these healthcare marketing mistakes in your own marketing campaigns, don’t give up! Instead, use this article to fuel the improvement process. If you need more help or would like more information please contact Farotech today.

The post Healthcare Marketing Mistakes: The Seven Deadly Sins appeared first on Farotech.

source https://farotech.com/blog/healthcare-marketing-mistakes-seven-deadly-sins/

How Video Marketing Can Increase Conversions Using 3 Powerful Methods

3 Ways How Video Marketing Can Increase Conversions and Ramp up Your ROI

If you’re wondering how video marketing can increase conversions, you’ve come to the right place. In fact, in 2016 we featured video as one of the most important marketing trends of 2017 … and according to statistics, it is. One finding reported that 70% of marketers cited video as being the top conversion producer over every other mode of marketing. With another Hubspot report demonstrating that 43% of individuals seek increased video content, it makes sense.

In today’s predominantly short-attention span inflicted world, it’s no wonder video reigns supreme. With improved technology and video marketing capability, now is the time to transform your marketing strategies. Don’t be deceived, however, by the seemingly convenient and prolific output of new videos. Effective optimization of video to improve conversion rates is a commitment and investment of time and resources.

3 Ways Video Marketing Can Increase Conversions and Ramp up Your ROI

Is video marketing as easy as having a GoPro and spokesperson? Not if you want to increase conversion. There are several factors involved in maximizing marketing videos to generate leads, capture clients and essentially act as brand ambassadors for your business.

To increase conversion and catapult visibility through video, it’s time to implement 3 foolproof strategies, including:

• Live recording
• An editorial calendar
• Video analytics

Let’s break it down:

1. Facebook Live – have you ever wondered why SNL (Saturday Night Live) has remained on TV for 42 seasons? Besides brilliant script writing and incredible talent, the notion of “live” invokes something incredibly authentic, transparent and edgy. Facebook’s humble marketing beginnings started in 2004 with $10 – $40 fliers tailored to college campus adds. Since then Facebook advertising has become a beast, especially with the advent of “Facebook Live.” Take a look:

• Since its conception in 2016, Facebook Live makes up one-fifth of all videos posted on Facebook and daily broadcasts have since quadrupled
• If Live is the “beast” of Facebook, it’s algorithm is a monster
• Live is being used by businesses for purposes of promotion and highlighting a business interaction or event in real-time

2. Editorial Calendar – remember our earlier caution regarding video deception? Throwing a video together, regardless of whether utilizing an iPhone or cinematic videography, won’t ensure increased conversion. Executing videos to promote a product, service or business must be optimized. An editorial calendar can be utilized to make sure a business marketing vision is parallel to video content by:

• Coordinating specific video content to correlate with current digital and print marketing and advertising initiatives
• Helping to organize everything from scriptwriting to final editing
• Creating a unified platform for brainstorming and testing to ensure effective messaging, branding and optimization

3. Video Analytics – heed this as cautionary tale number two: do not assume your video will go viral!

• Video analytics are the litmus test of conversion
• Tools such as Wistia and Google Analytics won’t simply illuminate how many people are watching your video, they can dial in on the number of accumulative “clicks,” the amount of time people are watching and calculate returning visitors
• Analytics in video marketing has segmentation capability to provide insight into types of viewership, geo location and of course, overall conversion rates among specific demographics

Action Steps and Takeaways

• All statistics point to video as your “Blue Ocean.” In other words, take advantage of a marketing initiative that no one else is doing (or not doing as well as you will)
• Ensuring increased conversion requires more than point and shoot, it requires: Live recording, an editorial calendar and video analytics
• Facebook Live adds authenticity, increased viewership and video conversion rates
• An editorial calendar provides essential organizational and collaborative tools to streamline video production from start to finish
• Video analytics provide a breakdown of metrics to reinforce what’s working and help remedy what isn’t

Want to know how video marketing can increase conversions tenfold and catapult your business to the next level? Contact us now at Farotech.

The post How Video Marketing Can Increase Conversions Using 3 Powerful Methods appeared first on Farotech.

source https://farotech.com/blog/how-video-marketing-can-increase-conversions/

Outbound Marketing Vs. Inbound Marketing in Philadelphia

Who you choose to partner with matters. Your company represents more than just your brand, it represents you. Get yourself out there and see what Inbound Marketing Philadelphia companies have to offer in comparison to traditional outbound marketing.

Outbound marketing or traditional marketing statistics:

• Did you know that 44% of mail is simply thrown away and never opened? Paper, postage and time are wasted by the ton every day with outbound marketing.

• 86% of people skip through commercials if they have the ability to do so- they are seen as time-wasting and unnecessary.

• There are over 200 million Americans who have put their numbers on the “Do Not Call” list and the trend is only rising as people respond better to less intrusive internet inbound marketing.

• Pop-up ads are not effective: 84% of 25-34 -year-olds have left websites because of how intrusive and bothersome the ads have been.

• Inbound marketing is over 62% less costly per lead than outbound.

The Importance of Inbound marketing:

Consumers are picky:

Billboards and TV ads are no longer the main way of branding a product and getting it out to millions. Consumers choose how they wish to receive their information. Whether it’s through social media, blogs or e-books, marketing has taken on a newer, sleeker and more efficient form. Companies in need of inbound marketing in Philadelphia need to understand the power that the web has given the consumer.

Importance of communication:

Inbound marketing means that communication is a two-way street. The consumer is no longer meant to be “bought” but rather have their interest piqued and from there choose which products work for them. The attention of the web-user in inbound marketing is earned and not bought by providing engaging content.

Unobtrusive is Key:

We want to be as unobtrusive as possible when we show our brand to the consumer. Gone are the days of annoying calls during dinner and ripping up envelopes stuffed with junk mail before they are even opened. Research has shown time and time again that these methods are no longer working. People have endless choices when it comes to practically any product. What makes a company stick out is going to be a positive connection.

Creating the positive inbound marketing Philadelphia residents want is possible. The best possible outcome is for the consumer to take away a positive connection, making them more likely to think of said brand when making their future purchases.

Farotech has been at the top of the inbound marketing game for over a decade. We are customer centered, specialized and attentive: three things necessary for excellent inbound marketing. Please contact us for more information and for sample proposals. To learn more about the inbound marketing Philadelphia companies need, visit our website today.

 

The post Outbound Marketing Vs. Inbound Marketing in Philadelphia appeared first on Farotech.

source https://farotech.com/blog/outbound-marketing-vs-inbound-marketing-philadelphia-companies-conside/