The Inbound Marketing Strategy: Converting Strangers Into Promoters

Who doesn’t want a foolproof inbound marketing strategy that is sure to convert strangers into your company’s best promoters? The good news is that inbound marketing doesn’t have to be complicated. We’re not talking rocket science here…just some simple steps that, when executed properly and consistently, can lead to exponential growth for your business. Sound good? If so, then listen in…

4 Steps to an Effective Inbound Marketing Strategy

1.) Attract!

Be careful that you’re not just attracting any and every stranger out there- they won’t all turn into promoters, no matter how hard you try. Create content and aim to attract only specific buyer personas for your company. Once those personas are established, you can go about getting their attention by way of these means: blogging, keyword optimization on site pages, and social media. Depending on your buyer personas, certain ones of these tools will prove to be even more effective than the others, but all of them are essential.

2.) Convert

Once the attracting has taken place and your specific, targeted clientele become familiar with your website and decide that they like what they see, it is time to start getting them to convert from strangers into customers and ultimately, into promoters for your business. After all, that is the goal of this inbound marketing strategy! In order to convert visitors into friends, you will need to utilize this set of tools: landing pages, calls to action, forms and contacts. Give the visitors a variety of places to get involved and interact with your site.

3.) Close

Now it is time for the turning point of this inbound marketing strategy; turning your accumulated leads into customers. This can be done with the help of these tools: email marketing automation, lead nurturing, and closed-loop reporting. Depending on the type of leads you wish to generate and keep, certain ones of these tools can be given greater priority than the others. Keeping track of not only the ways you choose to use these inbound marketing strategies, but also the results they are producing is crucial to your long term success.

4.) Retain

Keeping customers is just as important as getting them in the first place. Delighting customers and making sure they are always satisfied will your products and services will build your business’ reputation as one that actually cares about the people they are in contact with and provides their customers with helpful content and great service. The tool set to use here include: continued automated marketing, great thank you pages and social media.

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