Harness the Power of Visual Marketing #MondayMorningBrainDisfunction

If you’re feelin’ anything like me this morning, you’ve got a bad case of  Monday brain disfunction. Too many things to do – all of them important! When you work in the world of marketing (which, let’s face it – all of us do to one degree or another…because whether you’re a professional marketing company like Farotech or you’re a small, local company trying to get strategic about growing your business this year, we’re all trying to accomplish the same basic goal = market effectively to get more customers!)

Let’s Get Focused

Marketing can make you crazy. Especially in the world of online marketing where strategies are always evolving and the rules of the game seem ever-changing. But it’s Monday morning and that is all just a little overwhelming. So, let’s give our brains something concrete to think about…something scientific to chew on. Let’s start our day with a statistic.

65% of people are visual learners.

What does this mean for us as marketers? Well, it means that if we don’t do anything else right today, we should keep one thing a priority – find a way to reach out to our potential customers with a visual medium that will actually draw their attention and entice them to give us more than the average 8 second page scan. Yeah, you read that right…most people scan a webpage for about 8 seconds before navigating on to the next thing. Now there’s a statistic for you!

Harness the Power of Visual Marketing

So, back to our plan for the day. Once you’ve responded to all your emails and put out the fires, take a few minutes sometime today and make these statistics work in your favor. Put the power of visual marketing to work for you. Here are a few ideas that you can put to use TODAY:

• Instead of writing a blog post with 1,000 words of expert content, try putting that expertise into a creative, visually stimulating infographic to share.

• Rather than writing what you thought was the perfect social media post to distribute via Facebook, Twitter & other networks, find a great image that says the same thing (and probably much more) as what you were trying to communicate and post that instead.

• Take 5 minutes to do an honest assessment of your website. Is it just full of pages of endless content or are you making use of white space, images, videos and colorful, catchy CTA buttons? Jot down a list of 5 things you can do to make your website more effective as a visual marketing tool.

And because we believe in practicing what we preach, we aren’t just going to leave you with a wordy blog post today. We’d like to share an awesome infographic with you from a site we love – Neil Patel’s QuickSprout! If you’re not convinced that visual marketing is the way to go, you will be after checking out this fun infographic below. Enjoy!

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source https://farotech.com/blog/harness-the-power-of-visual-marketing/

Five Inbound Marketing Tips for Orthopedic Doctors

So what is inbound marketing, anyways? And how can it help orthopedic doctors grow a customer base for themselves and their practice? Inbound marketing, finds its strength in a methodology based upon letting the potential customers come to you.

Inbound marketing focuses on creating quality content that draws potential customers to your practice, using the material you publish on the internet to increase traffic to your site. Sometimes knowing where to start on this path can be a difficult challenge, though. That is why Farotech devised a list of the top ten inbound marketing tips for orthopedic doctors:

Inbound Marketing Tips for Orthopedic Doctors to Increase Their Reach

Before we get to the tips, it is important to understand how traditional “outbound” marketing is different from Inbound Marketing. The common practices you know run the gamut: buying ads on the TV or in print, buying email lists, and waiting for leads; these all are formats of outbound marketing. Think of outbound marketing as having an outward focus to try and hook potential customers. And then remember, the goal of inbound marketing is to draw people inwards to you.

1. Know Your Goals: The key to any successful marketing campaign is having clear measurable goals. Before you go trying out all other sorts of inbound marketing tips for orthopedic doctors, make sure you have your goals firmly set, so you know which options are the best fit for your strategies.
2. Know Your Industry: Research as much as you can to stay ahead of the curve in your industry and be sure that you are out-performing your competition in measurable goals.
3. Know Your Customer: Confer with your sales and/or customer service representatives to know what your greatest strengths and weaknesses are, from the customer’s point of view. This knowledge equals power when you are able to boast your customer’s best reviews and also address their biggest concerns.
4. Identify Your SEO Keywords: One of the best inbound marketing tips for orthopedic doctors is to include the search engine keywords you think your clients will be searching within your content. Use your keyword in a page title, three to four times in page text, the page URL, and image tags. (For example, see how many times the phrase “inbound marketing tips for orthopedic doctors” appears on this page. Yes, that’s a keyword!)
5. Blogging: Called the “universal remote” of inbound marketing, a consistent blog with quality content is a sure-fire way to increase traffic to your website and build strong interest in your practice.

If after reading these tips you are still unsure about how to get started on your inbound marketing campaign, let Farotech do the work for you. Contact us today for your free marketing assessment and let us show you what your company’s online presence is truly capable of. Your start to a fresh, quality marketing campaign could be just a click away!

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source https://farotech.com/blog/five-inbound-marketing-tips-orthopedic-doctors/

A Philadelphia SEO Firm’s Guide to Online Marketing for Non-Profits

Regardless of the product or the services provided, it is very important for your business to properly market itself online.

Even if you are a non-profit organization, it still is necessary to go about the same tactics for reaching new clients and engaging individuals who are willing to work with you and your cause. Your non-profit is still going to have a key demographic and outreach location/region and it is important to recognize this when you are formulating a marketing strategy.

If your non-profit organization is located in Philadelphia, using the best Philadelphia SEO firm will ensure that your marketing is a success. That firm will understand the value of optimizing your site for search engines and will be able to walk you through the proper online marketing process and help ensure your non-profit organization is able to reach as many individuals as possible.

Improvements Provided by a Philadelphia SEO Firm

Getting Specific

When it comes to SEO, geographical modifiers are the key to keeping your campaigns targeted and effective. For that reason, the first aspect of your marketing plan that the Philadelphia SEO firm is going to help you with is determining and pinpointing your key demographics or “buyer personas.” This key demographic is very important, as it is going to lead you to the specific location for where you are going to market and to the particular type of client you will want to target.

You probably already have a good idea of what your buyer personas are, but being even slightly off is enough to drastically alter your marketing campaign and reduce the quality of your efforts. That’s why we recommend consulting with a professional firm.

Perfecting the Keyword Strategy

No matter where your marketing platform takes you, proper keyword utilization is very important. These are the words directly associated with your non-profit organization and they reflect the types of terms that individuals are likely to use when conducting searches to find organizations like yours. The beauty of SEO is that it takes advantage of the work that search engines already do! Individuals who are more likely to be interested in your non-profit organization are the ones that will land on your site because search engines will see that their search term matches the keyword content on your site. With Farotech as your Philadelphia SEO firm, you are going to drastically improve your connection with potential donors, volunteers, and supporters and you are sure to expand your overall outreach program significantly.

 

The post A Philadelphia SEO Firm’s Guide to Online Marketing for Non-Profits appeared first on Farotech.

source https://farotech.com/blog/philadelphia-seo-firms-guide-online-marketing-non-profits/

Rethinking Your Strategy for Generating New Website Content Ideas

Many business owners understand the value of blogging regularly and constantly keeping their website updated with fresh content. And in fact, it is extremely helpful for SEO purposes if you commit to producing at least one new indexible page of content each day. However, most of those business owners will also complain that they have a hard time brainstorming new website content ideas to make that goal a reality.

Develop a Strategy for Generating Website Content Ideas that Convert!

The trick to always having fresh, unique website content ideas is to think like a consumer. Remember that in order to be a business that is relevant and attractive to buyers, you have to be more than just a marketer. You have to be helpful!

 

Become a Good Listener

Pay close attention to the needs of your clients and take note of the repeated concerns/questions that are raised. Make it your goal to address those issues with helpful, relevant information. To run a successful business, you already are faced with dozens of consumer questions per day and you already have to have materials/expertise prepared in order to offer logical, professional answers to those questions. Why not kill two birds with one stone? Take the knowledge and materials you already have in place and start to recycle those resources into blogs!

Hint: Have a brainstorming session with your staff and make a list of as many potential client questions you can think of in 30 minutes. Use this list to generate a publishing schedule of blog titles that will last you for months!

Offer Comparisons

All of us are regular consumers of hundreds of different products on a regular basis. We make our selections about some of those (example: cookies) based simply on what we already know we prefer or which packaging catches our attention when we are browsing store shelves. However, with larger products and especially with services, we tend to be careful consumers. We want to price shop, compare stats and evaluate the pros and cons of different brands and options. As a business, it’s time to start assuming that your customers are doing the same thing. If they’re looking for ways to compare your product/service with your competitors’, then give them the information they’re looking for! If you do the writing, you can control the wording and phraseology, painting your own business in the best light possible without pretending like your competitors don’t exist.

Hint: It’s ok to talk about your competitors and to compliment them on what they do right! The bottom line is that your article has brought a potential buyer to YOUR website and has introduced them into YOUR sales funnel. Speaking of funnels, here’s a thought – why not actually make your newly designed consumer comparison chart a free offer on your site? Set up a blog that will push potentials to a landing page where they can exchange their information for the chart!

 

 

The post Rethinking Your Strategy for Generating New Website Content Ideas appeared first on Farotech.

source https://farotech.com/blog/rethinking-your-strategy-for-generating-new-website-content-ideas/

The Top 3 Online Marketing Tools: Google Drive, Dropbox & Teamwork

Our constant focus on marketing means our online marketing tools need to work for us! (not against us)

Let’s face the reality of the quickly evolving digital marketing industry and the concept of working remote; with file sharing and collaboration with co-workers remotely seems complex and extremely difficult. The truth is, though, it is very complex; however, some of our favorite online marketing tools make the work quicker, more efficient and more consistent.

As you may (or may not know) the digital marketing world is full of apps, software, communication platforms, collaborative work boards and hundreds of other tools! The average marketing company cannot (and should not try to) operate without three essential “cloud-based” tools for file sharing and communication. The management of ideas is key to ensuring that the job gets done not matter where you are, who you are or the kind of work you are doing! By using these tools, and knowing how to use them seamlessly, you will launch your marketing company into a whirlwind of updates and progress on projects – saving you headaches and keeping everyone on the same page!

Of course there are a few of my favorite that didn’t make the top 3 list!

It’s impossible to say how many platforms, apps, programs or collaborative tools you should (or shouldn’t) be using as an agency. Speaking from experience, its always good to try new software/apps to determine which can best suit your agencies needs. Below are a few significant platforms that we use internally, which improve productivity, collaboration and communication.

• Wistia
• Skype for Business or Zoom
• VoxerPro
• Basecamp

Please note: this list doesn’t include any of the marketing platforms we use for keyword research, competitive research or any marketing based platforms. The list above (and below) includes just the internal tools we use for collaborative and communication-oriented platforms.

Our top 3 online marketing tools!

1. Dropbox is a cloud-based, file sharing hard drive. This tool will allow you to sync files, photos, videos and projects saved on your work computer to a mobile device, laptop or home computer. When changes occur to the file/document the new version or saved version automatically updates in Dropbox. You can share entire folders internally and externally with clients who need permission to view those files. The dropbox tool could be our favorite as a marketing agency. The cost is minimal and if you share Dropbox.com with someone or refer them to the program, Dropbox awards you with 1 GB of storage!
2. Google Drive is a new home for Google Documents (doc’s) – a place where you can share files, documents, presentations, spreadsheets forms or drawings. The real reason we use this tool is for real-time collaboration. For instance, you can have many individuals working on a spreadsheet at the same time. Organizing the documents in Google Drive is very easy and you can share/edit/allow and adjust the variation of viewing features for any document. 10 years ago this would be any marketing company’s dream, and now it is reality! NOTE: Google Drive documents can be found by filename or even by objects or images within the document! The only criteria: you need to have a Google account to access Google Drive.
3. Teamwork is a project management software, centralizing all communication on projects and meetings. As a marketing company, software that centralizes the thousands of emails bouncing back and forth every minute is always an asset! Teamwork gives you the opportunity to track and assign project “milestones,” due dates and even track progress on your cellular device. There’s even a helpful Teamwork app (and a ticket platform as well as a chat function!). Use the calendar to keep track of content marketing milestones and give your clients access. Doing this will eliminate the confusion of communication before, during and after the project has been completed.

NOTE: of the three tools I have mentioned, this is the most expensive, but still reasonable at $150/per month for unlimited projects with 100 users or more and 100GB of storage.

Action Items & Takeaways

• There are no “right” or “wrong” apps, or digital marketing tools for every agency!
• Online marketing tools should benefit you, your team and most importantly your client accounts!
• Never settle, always look for new tools!
• Online marketing tools can get very expensive, very fast, so don’t be afraid of negotiating for a better price!

 

The post The Top 3 Online Marketing Tools: Google Drive, Dropbox & Teamwork appeared first on Farotech.

source https://farotech.com/blog/the-top-three-online-marketing-tools/

TOP 4 Benefits of Excellent Website Design

Website design has become the cornerstone of good business for many companies. Why? Most people will go to the internet first before they go out to buy anything (or maybe they won’t go out at all because they prefer to buy from home!) If you are a company just starting out, or looking for a web makeover, you might want to look for web designer in Philadelphia PA. Farotech is a trusted Philadelphia web designer serving clients from many industries in the metropolitan area. We would like to give you the best web design Philadelphia PA can offer. Here are a few of the benefits:

1. A Polished Appearance.The format of your website, the font of your letters, the contrasting colors–these are all important to creating the impression you want to give. The little details make a big difference, and how they are put together affects your clients’ emotions (yes, it’s psychological!) and sense of who you are as a company. For all this, you need a web designer you can trust, and who will be able to convey your unique personality.
2. The Alliance of Content and Form. Many designers will not care enough to really listen to what you want to say, which ultimately means that important content is obscured, or that form is lacking. You want your website to be navigable, structured such that the form perfectly supports the message you have to say. Large blocks of text or misplaced calls to action can turn off customers. Farotech is highly intentional about website construction, seeking constantly the alliance of content and form.
3. More Customers. If your website is clear and attractive, you will see an increase in hits on your website! Calls to action will be placed strategically on your website. Where people look and what they’re interested in will determine what they do!
4. Reliable Partnership. Business owners and website designers must collaborate to make a website. Once that’s done, you’ll have a partner to go to, who knows your needs and knows you. Farotech is here for you. Let us partner with you to give you web design from Philadelphia, PA.

The post TOP 4 Benefits of Excellent Website Design appeared first on Farotech.

source https://farotech.com/blog/top-4-benefits-excellent-website-design/

For the Love of Long-Tail Keywords!

Everyday you compete with hundreds, if not thousands, of other companies to draw people to your site in an attempt to convert them into customers. Once in a while, it helps to step back and ask yourself: Am I competing as efficiently as I could? Most people think that in order to control their industry, they have to dominate Google, Yahoo! and Bing results for the most competitive keywords related to their business. But the truth is that if you are ignoring a long-tail keyword strategy, you are missing out on a great opportunity to “play smart.” These longer keywords give you many advantages that you simply don’t get from the more generic, competitive keywords and a long-tail strategy will bring you more, stable success in the long run. Let us explain…

Why Long-Tail Keywords are SEO’s Hidden Gem

• They Give You a Backdoor for Keyword Domination– Vying for a short-tail keyword like “migraines” is the equivalent of diving into a battle that will be near impossible to win There are simply too many competitors, so unless you are already a huge company with a regionally recognizable name, your best bet is to leave those short-tail words alone. If you instead focus on being first for “simple migraine treatments,” you will face much less adversity and will be able to “win” and totally dominate for that search term. Repeat that process for multiple other specific keywords and with the same reasonable amount of effort, you can begin to truly maximize your strategy. Being a higher rank (ideally, number one!) for many different long-tail keywords will give you more views than ranking on the 2nd or 3rd page of Google for a really competitive search term. It’s not that we have anything against shorter keywords. It’s all about efficiency, really.
• They Synchronize with the User Experience– SEO is all about getting into the user’s mind and ultimate, knowing what they will type into that little, magical search box. Many people use Google to solve their specific problems and so their searches will reflect their issues. Often, their searches will be worded in the same why they would casually ask a friend a question. Searchers are not going to search for just general information about a topic as often as they will be looking for specific details and answers. And that is exactly what long-tail keywords specialize in – identifying specific issues/needs/wants. They match up more often with the searcher’s thoughts and therefore are more valuable in terms of your ability to really connect with your potential customers.
• They Provide You With More Targeted Leads- We know this might come as a shock, but consider the following statement: The goal of SEO was never to get as many people to your site as possible. While high levels of traffic are great, what you really want is the right people coming to your site – targeted leads. What do we mean by that? Well, let’s say that you run a surfboard repair shop. It’s not monetarily profitable to you to have searchers looking to buy new surfboards arriving on your site by the hundreds IF you don’t actually sell new boards. It can’t hurt to have them on your site (who knows?…maybe they crack their board a couple of months down the road and remember your site and return to do business with you then!), but it’s not the kind of lead you’re really looking for. When you focus on longer keywords, you increase your ability to specify/target the kind of potential customers that you really want to cater to. You’ll be drawing people who are already specifically interested in what your site is all about. Now that just makes sense, doesn’t it?

Long-tail keywords are helpful tools for many reasons. But, to put it simple, you really just end up getting more bang for your buck (or at least more results for your effort) when you use them. If you have questions about how to develop a comprehensive keyword strategy, let Farotech help. Schedule a free assessment call with one of our SEO specialists!

 

The post For the Love of Long-Tail Keywords! appeared first on Farotech.

source https://farotech.com/blog/for-the-love-of-long-tail-keywords/