THREE CREATIVE PHYSICAL THERAPY MARKETING STRATEGIES YOU SHOULD TRY TODAY

When it comes to physical therapy marketing strategies, typical advice includes developing your social media presence or focusing on branding. While these are both important aspects of any marketing campaign, they can become tedious or tired if they are the only strategies you use. Every once in a while, it is important to add a creative flair to your marketing which will help you to reach new potential patients. At Farotech, we know what it takes to make those key connections; just take a look at our latest ideas!

1. Take Time to Teach

As physical therapists, you have access to a whole realm of knowledge that most people never consider until they need it. Yet, you are probably well aware that prevention is one of the most important aspects of an individual’s wellness. Contact a local community center about offering a seminar for the public. You can even select a target audience, such as seniors or parents of young athletes. Bringing your knowledge to them is one of the best physical therapy marketing strategies, because it demonstrates your concern for their well being while providing a familiar face for when they do need orthopaedic help down the road.

2. Develop Your Personality

When a potential patient is in need of physical therapy, they are most likely not interested in spending hours comparing similar credentials when what they are really interested in is whether or not they will feel comfortable in your office. Take some time to consider the personality of your practice. How can you show patients that you are more than a clinical expert; you are on their team, and will provide the encouragement or compassion necessary to help them achieve their rehabilitative goals.

3. Promote Patient Success Stories

Sometimes, one of the best physical therapy marketing strategies is to let someone else do the work for you! In this case, ask patients to share their stories of recovery. Whether you film them telling the story or post a written review on your website, the personal touch that these testimonials add to your campaign is invaluable. To add an element of fun as you gather the stories, you may even consider doing a promotional drawing for those who participate!

For More Physical Therapy Marketing Strategies

Whether you try one or all of these marketing strategies, your physical therapy practice is sure to see new and strengthened connections as a result. The key, then, is to continue building on this momentum. So, for more physical therapy marketing strategies or help with your online campaign, contact Farotech today. For over a decade, we have been helping practices like yours make the important connections both you and your clients need.

The post THREE CREATIVE PHYSICAL THERAPY MARKETING STRATEGIES YOU SHOULD TRY TODAY appeared first on Farotech.

source https://farotech.com/blog/three-creative-physical-therapy-marketing-strategies-you-should-try-today/

THE INBOUND MARKETING STRATEGY: CONVERTING STRANGERS INTO PROMOTERS

Who doesn’t want a foolproof inbound marketing strategy that is sure to convert strangers into your company’s best promoters? The good news is that inbound marketing doesn’t have to be complicated. We’re not talking rocket science here…just some simple steps that, when executed properly and consistently, can lead to exponential growth for your business. Sound good? If so, then listen in…

4 Steps to an Effective Inbound Marketing Strategy

1.) Attract!

Be careful that you’re not just attracting any and every stranger out there- they won’t all turn into promoters, no matter how hard you try. Create content and aim to attract only specific buyer personas for your company. Once those personas are established, you can go about getting their attention by way of these means: blogging, keyword optimization on site pages, and social media. Depending on your buyer personas, certain ones of these tools will prove to be even more effective than the others, but all of them are essential.

2.) Convert

Once the attracting has taken place and your specific, targeted clientele become familiar with your website and decide that they like what they see, it is time to start getting them to convert from strangers into customers and ultimately, into promoters for your business. After all, that is the goal of this inbound marketing strategy! In order to convert visitors into friends, you will need to utilize this set of tools: landing pages, calls to action, forms and contacts. Give the visitors a variety of places to get involved and interact with your site.

3.) Close

Now it is time for the turning point of this inbound marketing strategy; turning your accumulated leads into customers. This can be done with the help of these tools: email marketing automation, lead nurturing, and closed-loop reporting. Depending on the type of leads you wish to generate and keep, certain ones of these tools can be given greater priority than the others. Keeping track of not only the ways you choose to use these inbound marketing strategies, but also the results they are producing is crucial to your long term success.

4.) Retain

Keeping customers is just as important as getting them in the first place. Delighting customers and making sure they are always satisfied will your products and services will build your business’ reputation as one that actually cares about the people they are in contact with and provides their customers with helpful content and great service. The tool set to use here include: continued automated marketing, great thank you pages and social media.

The post THE INBOUND MARKETING STRATEGY: CONVERTING STRANGERS INTO PROMOTERS appeared first on Farotech.

source https://farotech.com/blog/the-inbound-marketing-strategy-converting-strangers-into-promoters-2/

3 IDEAS ON HOW TO GET MORE PATIENTS INTO YOUR DENTAL PRACTICE

How to Get More Patients into Your Dental Practice

If you’re stuck in a slump with no new patients coming in, or you have a low retention rate, it’s time to change things up. Find out how to get more patients into your dental practice and retain them as well. It’s not as difficult or expensive as you think. After you’ve taken the first step to research different options, commit to trying something new at least once a month to get more business going.

1. Check Out Your Online Analytics

Where do you turn when you need to find a new solution or service provider? Chances are, you do at least some of your research online… and so do your potential patients! If your website is the first–and sometimes only–impression that you make on a visitor, it is important that your website is clearly visible and conveying the right message.

Start by taking a look at how your website is performing. If you don’t know how to do this, get in touch with your web designer or developer. Look at details like how many visitors you get, where those visitors are coming from, and how long they spend on the site. If you are getting a lot of traffic but aren’t see this translate into customers, something isn’t right. Your visitors may be getting lost on the site, or navigating away quickly if they don’t immediately find what they are looking for. If you don’t have an easy to use website, we can help provide you with more information on how to get more patients into your dental office through quality web design.

2. Prioritize Local Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all about getting visitors to your website. Essentially, the goal is to optimize your website so it shows up high in the results on search engines like Google, Yahoo, and Bing when potential patients search for keywords like “dental office” or “where do I get Invisalign?”

Unfortunately, many dental offices make the mistake of focusing too much on regular SEO and not enough on local SEO. Local SEO includes geographical modifiers with those keywords (like dental office in Conshohocken) to ensure they are getting the right message to the right person. Fortunately, these geo-modified keywords are actually easier to rank for than broader keywords like “dental office.” Take advantage of that and run some local SEO campaigns. And since many potential patients will be searching on their phone, a local search with a map automatically comes up. So you’ll want to focus on ranking in each town or city near you. That’s one of the best ways to get more patients into your dental practice!

3. Manage Your Online Reputation

Of course, your website isn’t the only place online that potential patients will go to learn about your services and staff. Many will look at online reviews, such as Google Reviews or even Yelp. (It’s not just for restaurants!) So shouldn’t you know what is being said about your practice there? If you find negative reviews, take the time to respond, to show you are working to resolve the complaint. If you find positive reviews, be sure to thank those who wrote them!

And if there aren’t any reviews yet, you can do something about that as well. Create an incentive program– such as entry into a raffle for a free electronic toothbrush, or other prize–to encourage your happy customers to share their experiences online.

Action Items & Takeaways

• Review the analytics on your website. If you don’t know how, schedule your complimentary assessment.
• Identify which geographical areas you want to target, and put together a local SEO campaign.
• Find out what your patients are saying about you in online reviews. If there aren’t any, consider offering an incentive to those who leave a review!
• Consider starting a blog where you can incorporate keywords and phrases, including local geographical modifiers. If you don’t think you can keep up with regular blogging, contact Farotech today for help!

The post 3 IDEAS ON HOW TO GET MORE PATIENTS INTO YOUR DENTAL PRACTICE appeared first on Farotech.

source https://farotech.com/blog/3-ideas-on-how-to-get-more-patients-into-your-dental-practice-2/

UNDERSTANDING THE IMPORTANCE OF CONTENT DEVELOPMENT

As more and more people begin to use the web everyday, the percentage of people who use the web for product and service research is continually increasing. This means that a company’s website will typically be the first thing about that company that a potential customer interacts with. Quality content development ensures, along with other key factors (such as design), that potential clients have a positive first experience with your company. In this case, first impressions are, indeed, everything.

Understanding Why Content Development is Vital

If users do not immediately like what they see on your company’s website, there is a good chance they will just move right along to the next site offering the same or similar services and products. In addition, it is the quality content on your site that is going to draw a potential customer there to begin with and it is your position as a helpful, authoritative source in your industry that is going to build trust with those potential customers. Ultimately, we are talking about conversion rates, sales, profits. Content development is a powerful tool when utilized correctly and can help companies succeed in the big world of online marketing.

What Does Quality Content Development Look Like?

From the most basic information on your “contact us” page to detailed, educational content in your blog articles, quality content is professional, well thought out, properly spelled and formatted and flows beautifully.

• Spelling and grammar errors point to careless, lazy writers. When users encounter sloppy content, the entire company loses credibility.

• How written content will appear on any given page is also a huge factor in content development. Visitors to your site want to be quickly and clearly informed about who you are and what you offer. They do not need an in depth look into the everyday operations on your company.

• You also should be careful about offering too little information, as this can confuse users and leave them guessing as to what it is your company is all about. If you are passionate about what you do, developing the right amount of informative content for your web pages will not be difficult.

Taking it a Step Further

Blogs are becoming more and more important for those companies that want to distinguish themselves amongst their competitors. In order for a blog to accomplish the goals it is created for, it needs to be full of well written, edited material. Blogs should also be updated frequently to ensure a continual flow of information from your site to your current and potential customers. This task can sometimes become too overwhelming for a company owner or employees to keep up with themselves. Web development companies, like Farotech, exist to provide assistance to clients who wish to make use of a dedicated writer team that can generate great content on your behalf.

For more tips on how to successfully market your company online check out our blog! For more information about our services, contact us today or download the free resource below to learn more.

The post UNDERSTANDING THE IMPORTANCE OF CONTENT DEVELOPMENT appeared first on Farotech.

source https://farotech.com/blog/understanding-the-importance-of-content-development/

IMPLEMENT POWERFUL STRATEGIES FOR YOUR BUSINESS TO BUSINESS INTERNET MARKETING

Don’t exhaust yourself with all the little details – just look at the big picture and let Farotech fill in the rest.

Are you looking to expand your business and increase your company’s visibility on the internet? Farotech has developed some great strategies on increasing your visibility by utilizing business to business internet marketing.

In the industry of small businesses, you have to work twice as hard as the big guys to get yourself noticed. Fortunately, the internet has become a super-highway for businesses to market themselves and increase visibility, revenue and reputation. With so many options to choose from when it comes to business to business internet marketing, Farotech provides you with a full menu of options.

Key Strategies For Business To Business Internet Marketing

Start Blogging.

According to Mike Lieberman, Chief Marketing Scientist and President of Square 2 Marketing, the more you blog, the more traffic you will generate from Google because of the frequency of fresh, quality content.

But hold the phone – don’t you already have to run your business, cast vision, implement strategy and oversee every detail of the functionality of your company? Don’t worry. Here at Farotech, we have a team of writers who create effective and informative blogs that don’t only offer creative writing techniques with little effort from you, but you suddenly become a reputable expert in your industry.

Become A Social Media Fanatic.

Who wouldn’t want to sit around on Facebook, LinkedIn and Twitter all day? Alright – we know you have other stuff to do, which is what gives us an opportunity to serve you. With various social platforms – there are endless possibilities when marketing your company via social media.

According to Kipp Bodnar of HubSpot, LinkedIn should be the focus of anybusiness to business internet marketing because companies that traffic through LinkedIn are highly qualified potentials in comparison to Twitter or Facebook.

Create Incentives and Opportunity With Free Offers & Email Marketing

When utilizing free offers through your company (eBooks, Questionnaires, eBrochures, etc) you create an opportunity to gather a potentials information, whether as a client or strictly networking. Here at Farotech our team provides everything from offer ideas to email marketing without giving potentials that ‘pushy’ feeling.

You can also utilize a call to action in each one of your blogs to attract traffic to your offers and create a steady inbox of potentials.
So what are you waiting for? Do you have questions about our marketing approach and how we can work for you? Jump on board with our team at Farotech and discover what business to business internet marketing can do for your company.

The post IMPLEMENT POWERFUL STRATEGIES FOR YOUR BUSINESS TO BUSINESS INTERNET MARKETING appeared first on Farotech.

source https://farotech.com/blog/implement-powerful-strategies-for-your-business-to-business-internet-marketing-2/

3 IDEAS ON HOW TO GET MORE PATIENTS INTO YOUR DENTAL PRACTICE

How to Get More Patients into Your Dental Practice

If you’re stuck in a slump with no new patients coming in, or you have a low retention rate, it’s time to change things up. Find out how to get more patients into your dental practice and retain them as well. It’s not as difficult or expensive as you think. After you’ve taken the first step to research different options, commit to trying something new at least once a month to get more business going.

1. Check Out Your Online Analytics

Where do you turn when you need to find a new solution or service provider? Chances are, you do at least some of your research online… and so do your potential patients! If your website is the first–and sometimes only–impression that you make on a visitor, it is important that your website is clearly visible and conveying the right message.

Start by taking a look at how your website is performing. If you don’t know how to do this, get in touch with your web designer or developer. Look at details like how many visitors you get, where those visitors are coming from, and how long they spend on the site. If you are getting a lot of traffic but aren’t see this translate into customers, something isn’t right. Your visitors may be getting lost on the site, or navigating away quickly if they don’t immediately find what they are looking for. If you don’t have an easy to use website, we can help provide you with more information on how to get more patients into your dental office through quality web design.

2. Prioritize Local Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all about getting visitors to your website. Essentially, the goal is to optimize your website so it shows up high in the results on search engines like Google, Yahoo, and Bing when potential patients search for keywords like “dental office” or “where do I get Invisalign?”

Unfortunately, many dental offices make the mistake of focusing too much on regular SEO and not enough on local SEO. Local SEO includes geographical modifiers with those keywords (like dental office in Conshohocken) to ensure they are getting the right message to the right person. Fortunately, these geo-modified keywords are actually easier to rank for than broader keywords like “dental office.” Take advantage of that and run some local SEO campaigns. And since many potential patients will be searching on their phone, a local search with a map automatically comes up. So you’ll want to focus on ranking in each town or city near you. That’s one of the best ways to get more patients into your dental practice!

3. Manage Your Online Reputation

Of course, your website isn’t the only place online that potential patients will go to learn about your services and staff. Many will look at online reviews, such as Google Reviews or even Yelp. (It’s not just for restaurants!) So shouldn’t you know what is being said about your practice there? If you find negative reviews, take the time to respond, to show you are working to resolve the complaint. If you find positive reviews, be sure to thank those who wrote them!

And if there aren’t any reviews yet, you can do something about that as well. Create an incentive program– such as entry into a raffle for a free electronic toothbrush, or other prize–to encourage your happy customers to share their experiences online.

Action Items & Takeaways

• Review the analytics on your website. If you don’t know how, schedule your complimentary assessment.
• Identify which geographical areas you want to target, and put together a local SEO campaign.
• Find out what your patients are saying about you in online reviews. If there aren’t any, consider offering an incentive to those who leave a review!
• Consider starting a blog where you can incorporate keywords and phrases, including local geographical modifiers. If you don’t think you can keep up with regular blogging, contact Farotech today for help!

The post 3 IDEAS ON HOW TO GET MORE PATIENTS INTO YOUR DENTAL PRACTICE appeared first on Farotech.

source https://farotech.com/blog/3-ideas-on-how-to-get-more-patients-into-your-dental-practice/

FIND OUT WHAT PATIENTS WANT WITH THESE INBOUND MARKETING TIPS FOR PHYSICAL THERAPISTS

One of the goals of inbound marketing for physical therapy offices is to create quality content that will help potential patients find them more easily online. However, obtaining new and effective inbound marketing tips for physical therapists on a frequent basis is also an important task. The Web is constantly changing, new trends are always emerging and the best way to go about inbound marketing is evolving.

What Patients Want to Know: Inbound Marketing Tips for Physical Therapists

The following few inbound marketing tips for physical therapists focus on identifying what is important to patients. When searching for care providers on the web, patients are looking for three distinct things. By incorporating these messages into your website and backing up your claims with action, you will be doing your practice a great favor. Above and beyond the basic information you should be providing, as well as general claims about being a great practice, be sure to emphasize the following three ideas in your inbound marketing efforts.

Great Atmosphere

Patients want to know that when they visit your office they can expect to feel welcome and genuinely cared for by every member of your staff. Several aspects play into this reality including general decor/design of your space, available equipment, cleanliness and other physical surroundings. What matters most is the atmosphere created by your staff. This means friendly, encouraging dispositions, respectful listening, and genuinely helpful service.

Extensive Coverage

Be sure to clearly advertise which insurance plans you work with on your website and any other areas you may be discovered online. Patients often choose providers based on whether or not their insurance is going to be accepted at the practice. Don’t leave them guessing or having to call to figure it out.

Expertise

This inbound marketing tip for physical therapists may seem like a no-brainer but sadly many practices fail to emphasize this area online enough. Prove through staff bios, certifications, training descriptions, patient testimonials and educational resources how well rounded and knowledgeable you are. Physical therapy patients want to know that you will be able to provide them with a clear diagnosis and have the answer and procedures to make it better.

Inbound Marketing Tip for Physical Therapists: Hire Professionals

Creating content that will clearly market the above three ideas can be time-consuming and sometimes difficult. No matter what form you choose to use in portraying these ideas to potential patients, it is important that everything on your website is top notch. Hiring a professional marketing company, like Farotech, is a great way to ensure that these inbound marketing tips for physical therapists are being put to use in the best ways possible.

Quality writing, video production, design, social media interaction and blog population are just a few of the many inbound marketing services Farotech provides for Physical Therapy Practices. To learn more or get started on a project, contact us now!

The post FIND OUT WHAT PATIENTS WANT WITH THESE INBOUND MARKETING TIPS FOR PHYSICAL THERAPISTS appeared first on Farotech.

source https://farotech.com/blog/find-out-what-patients-want-with-these-inbound-marketing-tips-for-physical-therapists/