How To Generate Great Content: 3 Insider Tips

The team at Farotech wants to share three insider tips that will teach you how to generate great content for your company’s blog

So far, you’ve taken all the right steps.  You’ve started a company blog to generate fresh content for your website every week, maybe even every day.  You have incorporated long and short tail keywords and all of the latest search engine optimization strategies.

So… why aren’t your blogs going viral?  Why are they being shared a handful of times at most, without doing much to drive traffic to your site?  At Farotech, we know that it is more than just about creating content; its about learning how to generate great content that people really want to read!

Want to learn how to generate great content that is specific to your business? Start with these three tips.

How To Generate Great Content

1. Incorporate Emotions.  There is a long tradition of leaving emotions out of the business world.  However, a Wharton Business School study of New York Times articles found a strong relationship between ones that contained emotion and ones that went viral.

When you connect with a reader on an emotional level, not only are they more likely to share it, but they are also more likely to remember it.  Great content is about more than just going viral; it is also about helping readers to create a meaningful connection to your business and your brands.  And in both of these endeavors, emotions are key.

2. Show & Tell.  When you think about content, you are probably thinking about words almost exclusively.  But if that’s the case, it’s time for you to expand your definition.  Incorporating pictures and other visuals that support your text will bring your overall content to the next level.  Not only do images help the reader stay engaged with the blog post, but the also work to build stronger connections with the story or other information you are trying to share.

3. Take Time For Excellence.  Generating content for your company blog may sometimes seem like a balancing act between quality and quantity.  You know you need frequent updates to increase traffic to your website; but you also want to represent your company well and establish yourself as a leader in your industry through thoughtful, inspiring, and informative posts.  More often than not, it is the quality that is neglected.  So make sure you take the time to do a little extra research, proofread after your final edits, and even get a second opinion on the power of your opening lines.  This dedication to excellence will reward you far more than twice as many subpar posts.

Want more ideas about how to generate great content for your business?  Check out our marketing blog today!

How To Generate Great Content | Generating Great Content

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