Internet Marketing Ideas for Physical Therapists- The Basics

Why Internet Marketing Ideas for Physical Therapists are Helpful

Marketing a business or practice on the internet is a vital part of any marketing campaign. Today, more and more potential patients, clients and customers are using the Internet as a means of finding providers. Internet marketing ideas for physical therapists can help PT offices better understand the task at hand and make the most of the incredible tool that the Internet truly is.

Internet Marketing Ideas for Physical Therapists – Where to Start

There are so many internet marketing ideas for physical therapists that it can sometimes be difficult to know where to begin. Different marketing companies have different approaches to how to best utilize some of the most successful tools available. In a majority of cases, most of the beginning steps at least will look and feel very similar. These steps include:

• Creating buyer personas
• Analyzing current web pages for optimum user experience/developing a new site
• Creating an SEO (Search Engine Optimization) campaign for chosen keywords
• Deciding for or against a lead nurturing campaign and its various components (which include: marketing automation emails, lead tracking/ scoring, landing page and thank you page development and more)

Above and beyond these first several key decisions there is a wide variety of other decisions a company or practice will need to make concerning its internet marketing strategy. Other internet marketing ideas for physical therapists may include suggestions associated with things like:

• Photography
• Videos
• Web seminars
• Blog
• Newsletters
• Social media
• Infographics
• Authorank
• Backlinking

Most internet marketing companies will work from an inbound marketing standpoint. This means that rather than market your practice to everyone in the world, they strategically market to only certain buyer personas and make the process of those personas being able to find you more simple.

No matter what company you choose to work with, be sure that your particular needs and wants can be met. Internet marketing works best when it is customized both for your potential patients as well as for you.

Farotech can Help

Farotech is a 13 year old web development and internet marketing company that has vast experience with a wide range of client types. Our internet marketing tips for physical therapists come from our experience working with several physical therapy practices in particular as well as a large number of clients in the health industry in general.

We work with our clients to create the most thorough and effective internet marketing campaigns possible. We look forward to increasing your patient base and providing you with outstanding service every step of the way. For more information, please contact us!

 

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Internet Marketing Tips for Physical Therapy Practices

The Best Internet Marketing Tips for Physical Therapy Practices

Farotech is a web development company that has been working with clients in a broad range of industries since 2001. Many of our clients have included those in the health and wellness field. Our internet marketing tips for physical therapy offices come from vast amounts of experience and time taken learning what works and what is not so successful. Today, our clients enjoy high levels of success by using our services. Below, we share with you just a few brief thoughts on internet marketing tips for physical therapy practices.

Understand the Potential

Businesses of all types, ages, and sizes should be informed about the importance of marketing themselves on the Internet. A majority of people today use the Internet as the main means for finding and choosing which providers they will give their business to. This is true for all kinds of industries and is no different when it comes to health providers. People want to be able to quickly find reliable, local healthcare professionals and gain important information about these offices directly from a basic Google search.

Be Creative

Running a successful campaign requires practice owners and managers to incorporate several internet marketing tips for physical therapy offices. What we mean here is that, in most situations, a combination of several different approaches will lead to more profit and visibility than solely utilizing one approach. For example, an SEO campaign should, at least for a time, be supplemented by a Pay Per Click plan of action. The Google ad network and other forms of advertising can also be useful to learn about and utilize.

Hire Professionals

The best physical therapy internet marketing tip we can give is to encourage practices to hire professionals to take care of this important task for their business. A staff of experienced, trained professionals, like that of Farotech, can provide for you top quality service that will inevitably lead to great results. If the company you choose to work with is well equipped, experienced, successful, organized, friendly and ready to handle your specific needs, you should expect to see results from your internet marketing efforts in a short amount of time.

Farotech would be happy to learn more about your physical therapy office and your specific needs for internet marketing. For more information about how to get started with our services, please feel free to contact us today. We look forward to working with you.

 

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source https://farotech.com/blog/internet-marketing-tips-physical-therapy-practices/

How a Search Engine Marketing Company can use Blogging and Social Media

Sometimes it feels like everywhere I turn, there’s an SEO agency that claims “guaranteed to get you on the first page of Google.” Well that certain sounds appealing in almost every way and most businesses will jump at the opportunity to be ranked so well. Why? Well, navigating the World Wide Web can be overwhelming and very confusing! But consider how many people go online or use search engines for “do, know and go” type-searches, it is imperative for businesses to put their best foot forward when it comes to SEO.

Did you know?…Americans alone conduct a staggering 20.3 billion searches in 30 days!

Most search engine marketing companies (SEM) will start with the basics: blogging and social media. I am offering some insight in these two important, but simple, efforts to get major return for your investment and essentially grow your business. Soon you will find a wide-array of opportunities – similar to blogging and social media- that can drive you more traffic, leads and sales to your website.

How a Search Engine Marketing Company Can Use Blogging

Most businesses have a website, which is a great start and whether you realize this or not, you are already using one of the most important tools for connecting with customers. Starting a blog, regardless of the content material, will build trust, increases chances of business and nearly guarantee recurring clients.

Use your blog to post specials, events and special opportunities for your clients to save on your product. For example, if you own a flower business and want to post helpful blog topics, consider writing about something that your customers would really benefit from – for example, pruning and maintenance for your gardens. Potential customers will find this information and it will lead them to your business. TIP: post a few times a week, if not daily.

How a Search Engine Marketing Company Can Use Social Media

Before you dismiss social media as something only teenagers use, listen to these stats:

• 57% of businesses say social media is beneficial to their business.
• If that isn’t enough, companies that use Twitter average 2x more leads per month than those who do not.

Also, social media helps your organic search presence. Social sharing is similar. The more people love content, the more Google will want to return those results in search engine results pages or SERP’s.

These sites (Facebook, Twitter, LinkedIn) are meant to be more informal and give you the chance to express your company’s mission or personality. The idea is to offer your customers a reliable source of information so they realize your sources are are valuable and reliable. Social media activity should be simple, quick and informative! TIP: join online forums that discuss topics related to your services or industry.

 

The post How a Search Engine Marketing Company can use Blogging and Social Media appeared first on Farotech.

source https://farotech.com/blog/how-a-search-engine-marketing-company-can-use-blogging-and-social-media/

Predictions from a Search Engine Optimization Firm in Philadelphia (Infographic)

Predictions for 2018? The Eagles are going to win the Super Bowl… oh and some other cool marketing stuff too.

Yes, we know that the Birds have their hands full with Tom Brady and the Patriots. But when we are looking forward to 2018 there are a lot of other things that we are “pumped” about. (Yes pun intended)

In the search marketing field, you should never get too comfortable with just one approach, regardless of whether you are an SEO expert or a newbie. The one thing constant about website search engine optimization is the fact that methods are always changing, evolving and morphing into something new, or better. Consider all the changes within just the last 12 months in the search marketing industry. It has been a year now since Google said that they are not going to be doing large wholesale Algorithm changes. But that doesn’t mean that they aren’t going turning the dials. Take a look at this resource from Moz that outlines all of the algorithm changes since the year 2000. So do we expect more changes in 2018? You bet your bitmap.

The TOP 5.5 SEO & Inbound Marketing Predictions

1. Content is King, But Promotion is the Kingdom – One of the cornerstones of SEO is a commitment to really great content. However, finding that content has become increasingly harder to do. The days of “Publish and Pray” are over. It is critical that you have a battle-tested approach to content promotion. Statistics say that there is over 5x more content on the web then there was in 2016. That is an ocean of content that you have to compete with. If SEO is your great white hope, then I predict rocks ahead.

2. Video Optimization – Youtube.com has become the second largest search engine, which naturally makes video optimization almost mandatory for website search engine optimization! Millions, if not billions, are paying more attention to video content and Youtube has made video content attractive to be shared on social networking platforms. This is not a new prediction. However, this is the year that if you don’t commit to video optimization that you will be left behind by your competition.

3. Live Broadcasting – Utilizing Live broadcasting such as Youtube Live, Facebook Live and other live broadcasting platforms is worth it’s weight in gold. Because live broadcasting is continuing to be a growing feature on each of the platforms, these major players are rewarding companies who make the investment. The average organic reach of a non-boosted corporate Facebook post is around 3%, however with Live Broadcasting the reach is more like 40%. Big Publishers know this and so should you.

4. Automation – If your company has not initiated a marketing automation or drip marketing system in your marketing then you are missing a massive opportunity. According to Marketo: “91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.”

5. Paid Social Media will continue to be the best way to reach a cold unqualified market. – Reaching a new audience when you don’t have a bonafide way to source names and email addresses can be extremely difficult. Buying lists is for chumps. Facebook, Linkedin and others are well aware that you are looking for exposure fast. So they offer that opportunity through their highly sophisticated targeting marketing systems. Take the time to know how “look a-like audiences” work. Trust me, you will thank me.

5.5 Understand the power of outsourcing to Agencies and Vendors – SEO and Inbound Marketing is really hard. And the worst part is that the marketing universe keeps expanding and so do the demands and expectations of your clients. They expect you to be on the first page of Google, Yahoo and Bing. They expect you to be a thought leader and blog consistently. They expect you to have a strong social presence. The list goes on an on. But the one thing that is not changing is that there are still only 24 hours a day. Therefore it is essential to know what you can do and can’t do. Learning an entire industry like SEO on top of your other jobs is a big mistake. Find an agency with a team based approach and maximize your results through delegation.

 

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source https://farotech.com/blog/predictions-from-a-search-engine-optimization-firm-in-philadelphia/

How to Get Quality Orthopedics Patients: The ABCs of Inbound Marketing

If you are wondering how to get quality orthopedics patients connected to your practice, the answer may be as simple as ABC. In our increasingly technological age, people are turning to the Web for help with everything from injury prevention to finding a doctor when they are in need of treatment. Knowing where your potential clients are seeking answers, it is then your task to meet them in that form. This is the heart of inbound marketing; attracting inquiries and providing valuable content in order to create connections with visitors who in turn may become those quality patients you are looking for. This transition from outbound marketing to one which allows clients to find you has been increasing in not only popularity, but also results. Isn’t it time that your orthopedic practice joined in?

Aim for Activity

Your clients are active, both in the world and on the web. When they are researching how to get quality orthopedics, patients’ online use will likely become even more significant as they seek answers about their health and mobility. With potential patients adding to those search numbers each day, it’s time for your orthopedic practice to keep up with that level of activity. First and foremost, you want to keep your content fresh. Update blogs at least once or twice a month and other social media even more often. Nothing is more discouraging to find than a practice that has created a promising looking Facebook or Twitter account, only to abandon it after a post or two. Not only does this increased activity show that you are involved and engaged in conversation with your world, but it also helps to create more content for those search engine algorithms.

Build a Better Blog

Although blogging shows up on many lists of how to get quality orthopedics patients, it takes a strategic approach to make it worth your while. You know that jamming your posts with ultimately meaningless key words is no good… but disregarding key words entirely is hardly a useful alternative. Instead, choose particular key phrases your potential clients are typing into search engines. It is especially important to consider the locations they might be searching for, as well as lay-terms for more technical conditions. When these phrases drive your content, your blog will not only be more useful to readers, but it will also create more matches, increasing traffic to your site.

Turn Comments into Content

If you’re still not sure where to begin with your blog or other social media, start by getting to know the clients you’re hoping to attract! Once you discover what your clients are asking, wondering, or worried about, you know how to focus your content. To do this, check forums, social media, or search engine trends that show the most popular orthopedic-related questions. As an expert in your field, you may realize connections that potential patients do not. Your response may help them realize than an orthopedist could offer the best possible solution for their problem!

More Ideas for How to Get Quality Orthopedics Patients

Although inbound marketing is still a relatively new turn for many businesses, you don’t have to go it alone. Farotech, a search engine optimization company, has significant experience not only with inbound marketing, but also with how to get quality orthopedics patients to find your site! For more information, contact us today.

The post How to Get Quality Orthopedics Patients: The ABCs of Inbound Marketing appeared first on Farotech.

source https://farotech.com/blog/get-quality-orthopedics-patients-abcs-inbound-marketing-2/

Creating A Thank You Page That Will Convert Leads

Although businesses like yours are focusing more and more on developing engaging websites which convert visitors into leads, the Thank You page is often overlooked. However, just because this page comes after the potential client has already filled out your form or made their purchase does not mean that it is irrelevant. In fact, a Thank You page is an excellent opportunity to convert leads into clients ready to take the next step. The marketing team at Farotech is here to help you figure out how to develop a Thank You page that returns the results you want.

What is a Thank You Page?

After a potential client fills out a form, makes a purchase, or completes another task on your site, you want to recognize and appreciate this step! So, after the lead has accomplished his or her task, the next page to appear should be a Thank You page. After all, the lead has expressed interest in your company or services and has taken the first step to form a connection. In part, this page is simple etiquette, like the online version of a thank you card sent in the mail.

What many businesses don’t recognize is that the Thank You page has more potential than simple courtesy. In fact, this moment when a potential client has reached out expressed his or her interest and trust is a phenomenal opportunity to convert leads into loyal customers.

Creating a Thank You Page that will Convert Leads

First and foremost, your Thank You page does need to express appreciation. Your visitor has taken a risk by reaching out to your company, and it is important to honor that fact. Make sure, though, that the language and images you use are consistent with the brand and corporate persona expressed throughout the rest of the site. One simple way to bring this message to the next level is to personalize it. You have likely received the lead’s name through their previous purchase or submission; use this is in your message to create a more personalized connection.

In addition to your message of gratitude, you should also include an opportunity for the lead to engage further. After they have made their purchase or filled out a form, what do you want them to do next? In some cases, inviting them to follow you on social media might be a great way to stay in touch during the sales process that follows. For other businesses, it may be optimal to give them the opportunity to view more products or even learn more about your company. Whatever you choose for your Call to Action, make sure that it is simple, clear, and engaging.

Farotech Can Help

For more information about creating Thank You pages that can convert leads, contact the marketing team at Farotech. For over ten years, we have been helping businesses like yours optimize their online presence in order to make vital connections with potential clients.

The post Creating A Thank You Page That Will Convert Leads appeared first on Farotech.

source https://farotech.com/blog/creating-thank-page-will-convert-leads/

6 Classic Holiday Marketing Tips That Will Make You the Big Bucks in 2013

The holidays are a great time to tailor your marketing efforts towards a specific theme or audience. Some marketing tactics date themselves, but we have 6 classic holiday marketing tips that have remained effective and productive every year. The amount of money that is spent in advertising between Thanksgiving and Christmas rises every year. Whether you own a large corporation or a small business, the holidays are universally a great time for business and profit. And the good news is that profit making time is right around the corner, so make sure your company is ready to market well this holiday season. Assuming you’ve already done your research by studying your audience and what they want for this holiday season, you’re ready to take on our 6 classic holiday marketing tips for 2013.

Be Price Sensitive

Even though everyone is prepared to spend money on gifts during the holiday season, customers are becoming more and more price sensitive. This could be because people feel like they have less to spend this year, or because of the growth of coupon and daily deal sites. Social media also plays a part. Your holiday marketing materials should include price-specific messaging so that your clients know exactly what you are offering them. Consider offering free shipping during the holiday months or holiday specific deals. Consumers are becoming less and less willing to purchase unless there is some sort of discount involved.

Send Personalized Cards

This is the perfect time to send creative and unique or humorous holiday cards or e-cards. This is one of the easiest and most fun holiday marketing tips. Try sending your entire mailing list Thanksgiving or New Years Eve company cards since most other businesses only send Christmas cards. This allows you to shine on a day when other companies won’t. Have fun with your holiday cards. Your company can stand out during the holiday season even when there is a lot of competition.

Be Specific

Every year, certain devices or social media platforms are more popular than others. Whether it’s a tablet, a mobile phone, or a social media site, tailor your holiday marketing specifically for each one.  New apps are created every day for all devices. You can target the iPad or Pinterest or whatever is most popular at the time and have great results with that sort of marketing strategy. Tablet users are now doing a lot of their shopping on their devices, so companies are developing very specific ads and deals for that particular device. Research shows that many buyers use their cell phone for research, but their tablet for the actual gift purchase. So logic states that you should focus your branding team on mobile phones users and your direct response campaign on tablet users.

Utilize Contests

Use Facebook or Twitter to run a contest. This can maintain your social media presence during the holidays and gain you some new clients all at the same time. Make sure whatever contest you run has an incentive attached to it so that people will tell their friends about it. After viewing your goals and your audience, decide what contest would work best. You could run an essay contest, a photo or video contest, or even a sweepstakes.

Make Charitable Donations

Instead of sending gift baskets, make a charitable donation to your cause of choice. Your company can go as a team and volunteer time at a local shelter or hospital. You can donate money to a charity or give items to a thrift store. Let your clients know about it. Send them a card with pictures of your team serving and tell them what you did this year instead of sending out gifts. Charitable donations are much more meaningful than a basket of fruit and the act of generosity can become a marketing tool in and of itself. People love to shop from a company that is socially conscious and tries to help those in need.

Create a Catchy Headline

Our last classic holiday marketing tip is to create a catchy headline that is seasonally themed. What does your company offer your clients during the holidays? Add it to your emails, logo, outgoing mail, bills, and social media campaigns. This one might take some creative energy to generate. Have an all-staff brainstorming session one day, have everyone contribute an idea or two and vote on all of the suggested headlines.

With these classic holiday marketing tips for 2013, your company is ready to gain new clients and retain old customers. Put your marketing budget and your creative team into gear for this holiday season and get ready to see results. With the holidays being a busy season for everyone, just a little time and thought will set your company above the rest of your competition.

If you want to find out about what NOT to do for your holiday marketing, check out our helpful blog on marketing mistakes to avoid!

 

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source https://farotech.com/blog/6-classic-holiday-marketing-tips-will-make-big-bucks-201/

A 5 Step Guide to Developing an Impact Marketing Program

Marketing has drastically changed over the last two decades as new sources of media and advertisements have taken the world by storm. This being said, creating an effective marketing program is still relatively simple in terms of the basic fundamentals. When you learn to use the tools available to build an effective program and execute it correctly, it can produce dramatic results for your business! So let’s get to learning…

The 5 Steps to a Developing a Great Marketing Program:

1. Initial Planning

Before you can achieve anything through marketing, you have to know what it is you want to achieve. You need to know exactly what you are selling and to whom you are selling it. Beyond that, you must also know how you are going to grab their attention and how you will convert them into customers. If you do not know the answers to any of these important questions, it is time to get the team together for a serious brainstorming session before you move on any further.

2. Figuring out Where to Start

In today’s high tech world, there are dozens of mediums to get your messages across, but finding a good place to start is key. Whether this is through a website, radio broadcast or brochure, the foundational, starting medium will change based on your goals, your location, your clientele and other factors. Find what will best fit your purposes and allow you to maximize the response you receive. Just remember that no matter what medium you use, inserting a strong call to action is key to every marketing message.

3. Enabling Response-

After distributing your information through various mediums, you need to have easy and established channels through which interested potential customers can respond. For web-based mediums, an effective channel is a landing page which obtains the information of interested parties while also automatically adding said information to a list to be referenced by your sales team later. The same results can be achieved through call centers or kiosks, which allow you to collect the information you need to move forward with your sales goals. This is becoming ever easier in today’s technological world, as these systems of collecting responses become more automated and involve less repetitive work on your part. Take advantage of the technology available to you!

4. Utilizing Responses

Once you have your list of leads, you can begin targeting specific individuals based on where and how they entered your sales funnel. If you gathered the right information, not only names and email addresses but also interests and recent activity/interaction in regards to your product, you can begin to try to make the sale. This can be done through email, texts, calls or whatever you find useful, but the ultimate goal is to create a personal bond by showing an interest in them and explaining how your product or service can help fulfill a need that they have. Getting them to first voice and confirm the need is half the battle and this conversation takes time, so be patient and show genuine interest in your prospective clients.

5. Analyzing Results

Throughout this process, you should be analyzing your results continuously. How effectively is the starting medium you chose drawing people in and how efficiently are you able to convert your leads into customers? By analyzing various aspects of your marketing program, you can determine what does and does not work and then tweak what is not working to make the process more efficient.

Don’t make the basic process of developing an impact marketing program overly complicated. Essentially, it comes down to following a plan of action by getting your message seen by potentials, allowing them to easily respond, using those responses (leads) to obtain customers and then tweaking the process over and over until it is perfected.

If you’re interested in receiving support in establishing a comprehensive inbound marketing program, call Farotech today! We have all the necessary tools and software to get you set up with an impact marketing program ASAP. Call for a free assessment and ask us how we can help you hit the ground running and really revolutionize the future of your business.

The post A 5 Step Guide to Developing an Impact Marketing Program appeared first on Farotech.

source https://farotech.com/blog/a-5-step-guide-to-developing-an-impact-marketing-program/

4 Effective Ideas for Marketing for Small Businesses

4 Effective Ideas for Marketing for Small Businesses

Marketing strategies don’t have to revolve around expensive campaigns and creative advertising techniques. Although these can be helpful when done correctly, sometimes getting back to basics and focusing on a few vital components of your business can give your brand the boost it needs.

Here are four marketing for small businesses tricks that won’t cost money and will make your company more successful…

1) Be Real

Marketing for small businesses doesn’t have to be complicated or dramatic. Sticking to the business’ roots is a great way to stay focused and to truthfully engage with customers- which many will greatly appreciate. Every business has a story. When customers know why the business exists, what the people behind it are passionate about and what their goals and ambitions are, they’ll feel that they have a legitimate reason to support it. So, tell your story! Sure, this could be through your website and other forms of advertising but it could also be via everyday conversations with current and potential customers, friends, families and acquaintances.

If you’re real with your story and unabashed about sharing the vision behind your business, customers will have a reason to trust you. Gaining trust is a great way to market your small business because recommendations, even by word of mouth, can be huge. Don’t let people down. If you gain a reputation of genuineness, maintain it! This means a willingness to honestly communicate with customers, even if it sometimes means admitting a shortcoming or a mistake.

2) Go Above and Beyond

As a small business owner or manager, you are probably eager to please your customers. But what will market your small business best? Doing more than just what should be done. When customers are happily surprised by a businesses’ attempts to truly help them or even serve them (do something for them knowing they will get nothing in return) is when they will really be inclined to not only return time and again but spread the word about how wonderful the business is.

Customers know when a business is serious about providing a great service and they also know just as well when a company has lost sight of this important value. So, don’t fake it (see point #1) but if you really want to please customers, surprise them by giving them more than they expect and deserve.

3) Care About Your Employees

Interactions between customers and employees are taking place constantly and are molding (whether for good or bad) how customers view your business and whether or not they’ll ever return. With that point being made, the need to invest in employees becomes obvious. Employees will be a lot more passionate about their work if they know they’re valued.

Be creative with finding ways to communicate to employees that you value them: reward them, invest in their training, simply say thank you, listen to their ideas, etc….really caring will really pay off – in more ways than you can imagine.

4) Know Your Surroundings

Every cue for marketing for small businesses should come from the communities they are a part of. No matter the size of the town or city where your business is located, the fact of the matter is that your community of clients will start small and will either grow…or not. Take time to get to know the community that surrounds you. Start with your customers- find out what they want and take time to listen to their ideas. Then move outward by educating yourself about what’s happening in your community and then engaging people in a conversation about how your business can contribute positively to the things they already care about.

This simple knowledge can help you make smarter marketing decisions. Marketing techniques and skills are important, but when it comes down to it, knowing your buyer personas and then effectively catering to their wants and needs is the only marketing philosophy you’ll ever need.

For more FREE marketing help, download our complimentary ebook, A Comprehensive Guide to Internet Marketing!

 

The post 4 Effective Ideas for Marketing for Small Businesses appeared first on Farotech.

source https://farotech.com/blog/4-effective-ideas-marketing-small-businesses/

Want to Transform Your Business? Stop Ignoring This Vital Marketing Software

Stop living in the past and transform your business with help from Farotech and this vital marketing software.

Is your business growing, or barely holding steady? What are you doing to reach new prospective clients? How do you know that your current marketing software is working?

If there is even one of these questions which you cannot confidently answer, it is time to have a candid conversation about marketing software and how you may be holding your own business back. At Farotech, we realize that many companies are stuck making the same old mistakes when it comes to their marketing campaign.

After ten years in the marketing business, we know which marketing practices and software have the transformative power you need, and which ones are just holding you back. And now, we want to help you make the change.

What’s The Problem?

Be honest: when was the last time you radically changed your marketing approach? If you are like many businesses, you may not even be able to remember how you got started using your current strategy. Traditional marketing has relied upon brochures, hand outs, and outbound-oriented websites for decades.

Despite its longevity, this interruption marketing has a fatal flaw. The best you can do is hope the right person stumbles upon your product or ad. A marketing strategy that relies on hope or luck is not a strategy at all. It’s time for a better way.

The Right Marketing Software Is the Solution

The good news is that technology has improved, almost incredibly so, and it has opened up new avenues for reaching clients that many businesses have yet to discover.

Welcome to the world of inbound marketing.

Now, instead of publishing your marketing materials and then sitting back to hope for the best, new marketing software allows you to find out who is visiting your site, searching for your services and products, and becoming more interested in what makes your offer unique.

The process begins with a simple offer. You present visitors to your site with the offer of something they want in exchange for their content information; maybe it’s an ebook, a how-to guide, or a helpful quiz to assess their current situation. (This is already better than traditional marketing, because you are giving potential clients something they actually want.) When the potential client downloads the offer content, they also get a cookie downloaded to their computer at the same time. This cookie tracks the way this client engages with your all of your online marketing from then on.

How It Works For You

The ability to track leads is already a huge step above simply sitting in the proverbial dark, not knowing if any of your attempts are making an impact. However, if you can score those leads as you track them, the marketing software’s efficacy goes from good to great.

When a client downloads the tracking and scoring cookie, their account begins at zero, representing that they are at the very top of your marketing funnel. After that first interaction, they would be considered a cold client.

However, each time the client engages with your marketing, they receive more points in their lead score, becoming warmer and warmer. This relative “warmth” is parallel to their place in the buyer’s funnel; are they just gathering information or ready to make a commitment?

Knowing where each client is within that journey is fundamental to being able to target your interactions to meet their questions and needs… and to be there the moment they’re ready to take the leap.

Farotech Can Help

If you are not currently using marketing software that allows you to track and score leads, let’s start a conversation! At Farotech, we are interested in talking with you about how you can use this software to transform first your marketing and then your whole business.

What are you doing right now to track your potential client engagements? Let us know in the comments section below. Are you ready to hear more about the transformative software Farotech has to offer? Call us today at 267.387.6620.

The post Want to Transform Your Business? Stop Ignoring This Vital Marketing Software appeared first on Farotech.

source https://farotech.com/blog/want-transform-business-stop-ignoring-vital-marketing-software/

The Lazy Man’s Guide to Better Blogging Techniques

Blogs are taking the world by storm. OK, well maybe that is a bit of an exaggeration, but in all seriousness, you really can’t overemphasize the impact that blogging has had on current marketing trends and strategies. We’re no longer just talking about the amateur blogs of Susie the crafty mom or Joe the crazy mud runner…we’re talking about businesses that have realized the importance of maintaining a running blog, especially in a world run by SEO.

Yet many companies, while they do know the importance of maintaining a blog, simply do not stay on top of the task and leave their blogs neglected. If this is you, fear not, for there are a few easy and simple blogging techniques that can help you maintain and fully utilize your blog.

Blogging Techniques that Will Save Your Online Marketing Efforts

1. Schedule Your Time-

   The first step to writing a consistent blog is setting aside the time to do so. Often this step is forgotten and people tend to leave writing for whenever they feel particularly inspired. But you would be surprised how rarely that inspiration comes on and when it does, it hardly ever comes at a convenient time for writing. For this reason, it is imperative that you put yourself on a routine schedule, writing a few times a week or even everyday if you can. This will keep you on track with your blog and develop consistency in your postings, which both readers and search engines love.

2. Think About Your Blog-

   You need to know what your blog is about. This may seem obvious, but this very basic step is often not fully understood. You need to know who you are, who your readers are, what you want to express, how you want to express it, and most importantly why your readers should care. In order to effectively write a blog, all these matters take some serious thought. We’d recommend getting a small “content creation” team together and starting your blogging efforts with one big brain storming session so you know exactly what you’re trying to accomplish.

3. Make Your Blog More Interesting-

   This is not a jab at your skills as a writer, although it may seem like it, since it actually is not about the writing at all. The honest truth is just that simple text can only go so far because people have limited attention spans. To create an amazing blog, you need to spice it up with pictures, videos, infographics, and other visual content. Blogs need a little help to keep readers’ attention and images can provide that. For example, we know that right about now, you’re probably starting to get bored…so, we’ve provided this fun, colorful infographic for you to check out!

4. Develop Titles and Topics-

   Writing an ongoing blog is hard work. And often time it is like keeping a one-sided conversation going with someone going for a long period of time… you may eventually feel that you’re getting bored or running out of things to talk about. That is why you need to spend time coming up with specific topics to talk about AND crafting those topics into creative, catchy titles that utilize your target keywords.  This time spent upfront will save you in the long run. And just remember that as your blog grows in readers and popularity, your one sided conversation will eventually turn into a fun, engaging center for dialog.

Blogging can provide your business with a big boost in search engine rankings, but only if it is done consistently and well. These blogging techniques can guide you along the path to success, but it all is for nothing if you don’t put in the effort. Don’t be a lazy blogger! Follow these 4 steps to be on your way to blogging success.

The post The Lazy Man’s Guide to Better Blogging Techniques appeared first on Farotech.

source https://farotech.com/blog/the-lazy-mans-guide-to-better-blogging-techniques/

Defining the Sales Funnel Part 1: The Importance of the Top of the Funnel

Find out what a sales funnel is and how to make the top of the funnel successful.

You have probably heard the term “sales funnel” thrown around; people refer to it as the “key” to marketing. Meanwhile, you’re wondering–what is the definition of a sales funnel? Traditionally sales and marketing were considered fairly separate issues, but the sales funnel approach recognizes the importance of marrying these two teams to create a more successful business and better growth. The sales funnel depicts the large pool of people who the company is initially trying to reach and the process of narrowing down and drawing in the much smaller pool of people who will actually become clients or customers. Understanding and perfecting each of the steps of the sales funnel makes a streamlined path from marketing all the way to successful sales.

Understanding the Sales Funnel and The Key Aspects of TOFU (Top of the Sales Funnel)

While the bottom of the funnel (BOFU) is where all of the conversions happen and potential leads are turned into customers and clients and may be mistaken as the most important part of the process, the BOFU could not be effective without the middle of the funnel (MOFU) and the TOFU.

The TOFU gets everything started–taking a large, general pool of potential clients and sorting through them to provide potential leads. Let’s look at the questions you need to answer in order to create a successful TOFU.

• Who do you target?
  This is a critical question. Not everyone on the internet is going to be interested in your product, information, or service. To figure out how to effectively target potential leads, you first have to determine who is the target for your business. Who needs or wants what you are providing?
• Where to reach them?
  What is the best means of marketing to reach your potential clients? Where should you reach out to your clients? Social media? Email? Figure out where your potential clients are most likely to come across your information and focus on those venues.
• What is the best means of engaging them?
  What type of marketing techniques do these potential buyers respond best to? Broadcasting on social media or emails? One to one outreach? Paid promotions in the form of social media or google marketing ads? Collect data on your results for various methods and adapt to the most effective means.
• What content does your audience value?
  In this stage of the sales funnel you should simply be attempting to educate your viewers on a particular issue or question without making sales references. Determine what questions or issues your audience is looking for and provide appropriate, engaging content.

How do you push them on to MOFU?

The key to successful sales funnel management is not just accomplishing the goal of each step of the funnel, but also to pass potential clients down the funnel. Once clients become aware of a particular issue or question, they are going to want to know answers and solutions. This is where TOFU gives way to MOFU. Effective education in TOFU should set potential clients up to step into MOFU where you will begin to set your company up as the solution to the issues presented by TOFU.

Dos and Donts of Top of the Funnel Maketing

• Do be the smartest marketer in your space – Know who your customers by conducting research and analyzing the market. Talk with people who have selected your product, people who do business with your competitors, and even people who haven’t yet considered a product in your category.
• Don’t assume that everyone wants and needs your product – If you haven’t done your research, you’re treating everyone as if they are in market for your product. The wider net isn’t always the best tool for the job.
• Do use top-of-funnel content to build credibility as a thought leader – Help yourself by helping potential customers. Create a lot of easily consumed, “snackable” content for top-of-funnel. Make sure it is in the formats that your buyers prefer (e.g. e-books, infographics)
• Don’t mention your product – Potential customers are interested in a topic by virtue of a problem they need fixed or a goal they wish to attain, not a product. They may not know or trust your company yet. It’s like asking for a raise on your first day at a new company— don’t do it!
• Do enable your sellers – Train your sellers in what is important to the customer. Provide them with questions and conversation starters about the topics that buyers care about. Help them become more credible and provide them with additional content that’s aligned with your marketing content and can be used during the sales process.
• Don’t ignore your salesforce – Your buyers are engaged with you because a certain message that’s been driven by Marketing has appealed to them. Why not make sure that message continues to resonate throughout the selling process, too?

With a better understanding of the sales funnel you can begin to create a more effective marketing plan. To learn more about sales funnel stage definitions and how to make your online marketing more successful, contact the marketing experts at Farotech by calling 267-387-6620 or email us at info@farotech.com.

The post Defining the Sales Funnel Part 1: The Importance of the Top of the Funnel appeared first on Farotech.

source https://farotech.com/blog/sales-funnel-definition/

Place Purpose With Compassion & Sponsor A Student

Farotech would like to share a unique and rewarding partnership we have with a very special organization.  Compassion Corps is a non-profit organization that was created in 2008 to harness compassion in people and place purpose to their passion. Compassion Corps serves the people of Africa in Senegal, Egypt, Liberia, Mali, Morocco, Uganda and Tunisia. Compassion Corps provides:

• Medical Initiatives
• Education and Training
• Clean Water Projects
• Orphans and Widows
• Sustainable Development

If you would like to be a part of Compassion Corps, you can visit their website and sponsor a student. Compassion Corps has provided sponsors for boys and girls in areas where opportunity for an education lacks. Some of these children have been abandoned or orphaned, while others live with relatives who cannot support the whole family. They may be spending their time begging to provide food and money for their family to eat that day.

When you sponsor a student, you will be investing and making a difference in the lives of these children.

Why Sponsor A Student?

• In the least developed countries of Africa, only 66% of children attend schools.
• To give you an idea of how many children in Africa are not in school, the average is around 45.5 million.
• It costs less than a cup of coffee a day to give a child the chance to have an education.
• When children are able to read and write, they develop a sense of confidence and have a desire to pursue goals.
• Schools help teach children the importance of good hygiene, and ways they are able to prevent themselves and their families from contracting disease.
• Children with an education are less likely to become victims of abuse, and grow up to become adults with the capability to support their own families and teach others.

If you sponsor a student for $30/month, you will pay their registration fee, government school taxes, uniforms, school lunch and help support the teachers who give their time and effort into educating the children.

Are You Ready?

When you are ready to sponsor a student, Compassion Corp will provide a list of children in need that are located in Liberia and Uganda. You can choose if you would like to make a one-time donation or a recurring monthly donation as a student sponsor.

If you have any further questions you can contact Compassion Corps and they will be in touch right away.

Thank you for your putting your passion into action.

The post Place Purpose With Compassion & Sponsor A Student appeared first on Farotech.

source https://farotech.com/blog/place-purpose-with-compassion-sponsor-a-student/

Good Communication: The Key to a Successful Remote Team

Learn about how to keep your remote team up-to-date, informed, and connected.

Many people still go to work every day in an office, but with the rapid growth and expansion of technology, the workplace is changing a great deal. Some companies are able to exist mostly, or even entirely, online. The potential of this scenario is endless and makes many businesses that could never have been possible before a reality. People are able to work from home, in different states, or even different countries and still all work for the same company. The possibilities of remote work are exciting, but also sometimes daunting.

How do you communicate? Maintain organization? Present a unified front to clients?

All of these questions are important to ask when running a business that requires remote teamwork. How do you get all of those team members who have possibly never met each other and are probably wearing pajamas to work together seamlessly? Let’s find out!

4 Good Communication Tips to Make Your Remote Team Work Like a Dream

It isn’t easy to get a team to work smoothly and effectively in an office space; working in a virtual space can seem even more overwhelming. However, with some simple tips, you can get your remote team working like a dream. Communication is absolutely key, especially when your team isn’t able to speak face to face. It is amazing how much can get lost in translation when corresponding virtually versus in person. Long, tedious email chains attempting to clarify details can easily become the norm.

Keeping your remote team updated, connected, and informed is crucial to maintaining a cohesive and successful business. Thankfully, there are numerous programs and apps to make mobile life that much easier. Check out some of these tips on making communication in your remote team a success.

1. Use real-time chat options: It is important to get everyone connected and on the same page from time to time. Real-time chats can create that environment of unity and connection.Skype, Google Hangouts, Zoom–these are all great options for either one-on-one or group real-time interactions. Not everyone can make the meeting due to scheduling issues or varying time zones? Record the meeting with other team members to watch individually.

2. On the go and on-going communication: Sometimes a single email, meeting, or video isn’t enough, sometimes on-going back and forth communication is necessary while working on various projects. Email is often the go-to for this type of communication, but it can easily become tedious and it can be difficult to respond to messages on the go. Voxer is a great app that allows you to exchange information in voice clips.So you are out shopping and think of a great idea for that project you are working on with another team member? You pull out your phone and record your thoughts. Your co-worker can then listen to your idea as many times as needed and respond in kind.

3. Frequent and regular communication: With a remote team it is easy for individuals to feel isolated, lost, or unimportant. Regular communication is the best way to ensure that team members remain connected, up to date, and encouraged. A little feedback can go a long way.

4. Get together and have fun: With a remote team it can be difficult to establish trust and connection among employees. If possible, bring your team together for face-to-face interactions. You may want to schedule an annual or bi-annual team building retreat. Get the team together for team building exercises and brainstorming, and discuss the future of the company.This kind of interaction helps get team members excited about the company, each other, and their work together.

This kind of interaction helps get team members excited about the company, each other, and their work.

Always remember that the more informed your team is, the better they will be able to fulfill the mission of your business. Learn more about running an effective online business with the marketing experts at Farotech by calling 267-387-6620 or email us at info@farotech.com.

The post Good Communication: The Key to a Successful Remote Team appeared first on Farotech.

source https://farotech.com/blog/remote-team-work/

Get Your Creative Juices Flowing: A Quick Guide on How to Write a Great Blog

With over 2 million blog posts written and published every day, it is important to create and structure your blog to stand out, be different, and most importantly, be valuable. Even if you don’t have a degree in English, you can still learn how to write a great blog. If you have been wondering or researching how to write a great blog, we have some tips and advice for you as you continue on your blogging adventure.

Find Your True North

You will want to decide on your direction for each post. Why are you writing this blog post? What valuable info will this blog post give your reader? The goal is to bring value and information to your reader in a fresh and compelling way. So what is your true north? This will guide the rest of your writing process and keep you on track. In academic terms, this could be called your thesis statement. It is the foundation for the rest of the words you are going to compose. Once you have decided on your foundation, create your angle. What is new or different about your take on this topic or issue? Is it relevant? More on that in the next point.

The goal is to bring value and information to your reader in a fresh and compelling way.

Find Your Audience

Once you have determined your compass, find your audience. You can’t write a blog post to appeal to everyone. Don’t put unnecessary pressure on yourself to craft it perfectly to appeal to a broad audience. Be selective. Narrow your focus by asking yourself a few questions:

• Who is this relevant for?
• How do they like to talk/communicate?
• What information or language are they already familiar with?
• What is something new they can learn from you?

The more familiar you are with your audience and how they think, the more engaging you will be able to be through your writing. It’s better to write to someone “in the family” than someone who is just an acquaintance to you. The personal connection will be much stronger.

Find Your Structure

It’s time to revisit school and write up an old-fashioned outline. Way too many bloggers skip this step. This is one of the most overlooked and underused ways to immediately improve your writing. Make it as detailed as you need. Don’t forget to include:

• Introduction
• Thesis statement (your compass)
• Main paragraphs
• Flowing transitions
• Conclusion

Then comes the hardest part: you have to actually stick to your outline. Resist the temptation for tangents, rabbit trails, and too many subpoints. Keep it clean and simple. If your structure becomes really detailed, make your transitions crystal clear so your readers can follow you.

How to Write a Great Blog Post? Just Start Already!

If you’re still looking for more advice at this point, you might be procrastinating! Writing a good blog post can sound intimidating, but all you have to do is start. And once you have written the best blog post ever (because we know you will now that you’ve read our tips!), don’t forget to edit. Format it to look clean and attractive. Send it to a friend to review. Make sure your boss approves. Then publish it and watch the engaging feedback happen!

The post Get Your Creative Juices Flowing: A Quick Guide on How to Write a Great Blog appeared first on Farotech.

source https://farotech.com/blog/get-creative-juices-flowing-quick-guide-write-great-blog/

How To Be a Smart Lead Generator

When we talk about traditional marketing, you may have visions of long sales pitches and pushy salesmen. But in today’s world, consumers have ready access to all sorts of information and products and they are making their own choices every day about who to listen to, where to shop and what to buy. You may think this takes the control out of the hands of marketers, but in reality…marketing just got a whole lot easier! If you set up a proper inbound marketing campaign, you can literally skip the marketing spiel on why your product is the best and simply wait for potential customers to come to you. That’s how you become a smart lead generator. Why would you want to miss such a great opportunity?

What does a Lead Generator do?

Lead generators are like the superheroes of the marketing world and ass the name implies, they are responsible for generating leads, of course. But in order to understand this, we first need to know what a lead is.

A Lead: someone who has expressed an interest in your business or product. Leads show their interest through giving you their personal information, generally through a landing page on your site, in exchange for free information about your business, such as an ebook about your product. But simply having a person’s email or name is not enough to make them a lead for your business. You then have to follow up with targeted advertising and campaigning based on what they found intriguing about your site.

How Much Information is Enough?

This is a critical question to ask yourself when creating the landing page on which your prospective clients will submit their information. Asking for too much or too detailed information can weird people out and drive them away – after all, we all know that privacy is one of the most fiercely protected rights. However, if you ask for too little information, you have nothing to work with when attempting to contact them later. Essentially, you have to ask yourself what information you absolutely need, ask for that information and nothing more. Finding that bare minimum of information is critical to effectively generate leads.

Here’s a tip: Start with the slimmest, most basic form you can imagine (name and email) and once you’ve got a good base of leads accumulated, start testing the limits of your form fields. Add a couple of non-required fields like phone number or industry. If you’re still experiencing a great conversion rate, you could even change them to required.

The balance of finding the right kinds of fields and the right number of required fields is going to be specific to your site and your visitors, so just keep testing until you’ve hit a sweet spot and really optimized your forms.

Why Inbound Leads are Amazing

Generally, the kind of leads we have been discussing so far (and the kind we are assuming that you want) are called inbound leads – these are leads that have been to a landing page on your website and have essentially self-selected themselves by volunteering their information. Inbound leads make your job of selling your product much easier since they have already been exposed to your product and have expressed an interest in it. Don’t let these leads slip through the cracks! Be sure to have an automated system in place so that your sales team knows how and when to contact these potentials for a proper follow-up. They may not be ready to buy right away, but that’s why we always recommend creating workflows for continued lead nurturing.

Being a smart lead generator means that you need to be able to do the following effectively:

• Bring traffic to your site (we discuss this more in another blog on generating traffic)
• Have a valuable offer to deliver
• Ask for the right information
• Use the information given to you in a timely, effective manner
• Commit to thorough follow up and lead nurturing

 

 

The post How To Be a Smart Lead Generator appeared first on Farotech.

source https://farotech.com/blog/how-to-be-a-smart-lead-generator/

Don’t be Lazy! Why Email Marketing Success Relies on List Segmentation

Email marketing is an essential part of your inbound marketing campaign. It allows you to reach thousands of individuals in a short period of time, and although not everyone responds to (or even opens) the email messages, the cost-yield is very attractive, as you don’t spend much (or anything) on the campaign and it only takes a handful of replies to make it extremely profitable. If you ask us, we say email marketing is always worth your time.

However, we should qualify that statement and instead say:

Email marketing that is done correctly – with lead segmentation – is always worth your time.

Don’t be Lazy! Why Email Marketing Success Relies on List Segmentation

While many businesses change marketing platforms and messages in order to reach different key demographics, most make the mistake of keeping email marketing the same throughout. But this is a recipe for limited success. A truly effective email marketing campaign will always make use of lead intelligence in order to segment lists.

As stands the case with all other methods of marketing, not everyone receiving the message views it in the same way or is looking for the same information and services. Therefore, it is imperative that you modify your lists of recipients and plan to send out emails that are relevant specifically to each targeted group.

What is List Segmentation?

List segmentation allows a marketer to takes a single group of leads and breaks it down into different categories. For example, with social media marketing, it is possible to alter messages depending on the age, gender and other demographics of the individual recipients. it is no different with email. While the same kinds of demographic information may not always be available when planning for your email marketing campaign, and even more valuable set of data should be right at your fingertips if you have been properly running your entire inbound marketing process.

What do we mean? Well, if you use a software like Hubspot, you should be able to track each lead carefully, identifying where they came from, how long they were on your site, what they downloaded and more. Depending on where they entered your sales cycle, you should then be able to take the group of email addresses and split the leads into different lists in order to better market your various buyer personas in the most effective manner.

Examples of List Segmentation Within Email Marketing

Here are some general ideas for doing list segmentation prior to an email blast:

• You can break your lists down into individual versus business email accounts. No matter what kinds of services you offer, an individual is going to use your company differently than a business. And chances are, your pricing structure is different between B2B and B2C.
• Consider also breaking your lists down depending on where leads entered the funnel. Should you send an email promoting a free informational ebook to a list of leads who have already indicated that they are in the bottom of the funnel, nearly ready to buy? Probably not. Save that ebook for your top of the funnel list. Instead, email those bottom of the funnel prospects a coupon to entice them to take the lead and become a customer!

For more help with your email marketing campaign, check out our brand new resource below. It’s an easy, helpful and quick checklist to make sure you covered all your bases before you hit that send button!

 

The post Don’t be Lazy! Why Email Marketing Success Relies on List Segmentation appeared first on Farotech.

source https://farotech.com/blog/dont-be-lazy-why-email-marketing-success-relies-on-list-segmentation/

How To Generate Great Content, 5 Pro Tips

If you have a business blog, website, or are engaging in inbound marketing, content is one of the most important components of your marketing campaign.  As you may have noticed in your marketing efforts, not all content is created equal. While content may be ‘king’ it is important to realize that quality content, and learning how to generate great content are the key to marketing success.

In the beginning of writing content, whether it is for blogs, SEO pages or even your website, the flow of ideas may seem endless.  As time goes on you may find that it is getting more difficult to produce quality content.  You now might find yourself wondering how to generate great content once your stash of original ideas begins to run dry.  There are many ways to answer this question, but these are our pro tips we have discovered.

5 Tips That Help Uncover How To Generate Great Content

1.  Create Personas: You need to pinpoint the type of patients, readers our clients  you want to attract. By doing so you will be able to understand what your audience will be interested in, and be able to create content that fulfills their needs. You will want to update your personas regularly, which will create new questions and interests, which will lead to new content.

2.   Follow Industry News: Utilizing reputable information on the industry that you are in is a great way to provide your clients with quality information. Find three to five sources of quality industry news and share this information with your clients. It will help you to position yourself as a thought leader.

3.    Utilize Analyzer Tools: Use analytics to track which aspects of your marketing are most popular. This will give you an indication of what your readers are most interested in. This will help you continually develop content that will resonate with your potential and current clients.

4.    Clients: When you’re wondering how to generate great content, look no further than those your content is for: your clients and potential clients. Examine the ways they interact with your current marketing through comment sections or social media. Then, create new content based on the comments and questions you see.

5.    Repurposing: Often times the best way to generate new content is to use the content you already have by repurposing it into different forms.

• Write a blog that elaborates on a point made in a prior blog
• Turn a blog into an Ebook
• Turn already written content into a podcast or video

If you are stuck when it comes generating great content please turn to the above tips. If you need more help when it comes to writing great content feel free to check out our blog for more tips. Or, please feel free to contact us!

The post How To Generate Great Content, 5 Pro Tips appeared first on Farotech.

source https://farotech.com/blog/generate-great-content-5-pro-tips/

Developing a Positioning Strategy Is Your Key to Success

Developing a strong positioning strategy is essential to every marketing plan, truth be told, it should be a part of any strong business plan. It’s kind of like the saying “If you don’t know what you stand for, you’ll fall for anything”. To develop an effective marketing strategy you need to position yourself in way that will generate leads and actionable initiatives.

A positioning strategy is what defines who you are, what sets you apart from the competition, and how you can fulfill the needs of your target market.

Defining Your Positioning Strategy

To understand what your positioning strategy looks like, especially one that will aid you in effectively marketing your product or service, you will need to be able to thoroughly answer these four core questions. Keep in mind your answers should directly relate to your buyer personas.

If you don’t have developed buyer personas we need to talk.

Back to the four core questions –

• What does your company provide?
• Who do you provide it for?
• How do you provide it?
• Why do you provide it?

Understanding the answers to these core questions yourself, as well as, being able to describe them to potential clients is vital.

Developing a Your Strategy: Where to Begin

The first step in developing an effective positioning strategy simply consists of brainstorming. As a C Level employee, you should have a clear understanding of your company’s core purpose and principles. If you feel that you are not even sure about these core foundations of your company, get to the drawing board.

You won’t be able to move forward if you have no clear motivation, goals, plans or strategies.

Once the initial brainstorming has begun, you and your team should begin developing some concrete answers to more specific questions like:

• How can we focus on what we are good at?
• How can we target our buyer personas more effectively?
• Are we concerned with standing out and being creative or just being the best?
• What sets us apart from our competitors and how can we accentuate these differences?

Now that you have a solid foundation for who you are, what you stand for, what you can offer, and how you can offer it, you’re ready to get to work.

Working it Out

After your team has a successful brainstorming session you can move on to developing a strategy. This will affect a range of your daily operations, touching every facet of your marketing strategy as well.

After more thoroughly examining what it is that your company stands for and is passionate about, you may discover that your current marketing strategies don’t align with your positioning strategy. A professional marketing agency, like Farotech, can merge the two into a strong, comprehensive strategy that positions you as a leader and top performer.

We use a unique process to make sure no stone is unturned, no essential step is skipped.

The Right Tools for the Job

Any effective strategy must be backed by the right tools and know how. Professional marketers not only have access to these tools, but they have the experience to maximize their potential.

Perhaps you have not equipped yourself with the proper software or management procedures to implement a strong and effective positioning strategy. A strategy that touches the right market at the right time.

Understanding how to market your business will become much clearer once you know where you stand and where you want to go. Plant your feet firmly on the ground, implement a strategy and position yourself for success. And don’t forget to have a knowledgeable support system behind you – it’s what we do.

Partnering with a company like Farotech, will enhance your marketing strategies and allow your new found message to be spread to potential clients on a larger scale and with proven methods. The confidence you get from knowing who you are and what you stand for will only help propel you toward greater success. Developing a strong positioning strategy will ensure this.

Action Items & Takeaways

• Answering the four core questions is step one to define a positioning strategy
• Rally the team for a good old brain-storming session
• Align your positioning strategy with your marketing plan
• Check out this resource for more in-depth definitions on positioning strategies

The post Developing a Positioning Strategy Is Your Key to Success appeared first on Farotech.

source https://farotech.com/blog/developing-positioning-strategy-works/

Avoiding Costly Mistakes With Your Email Marketing Campaign

An email marketing campaign has the potential to be a powerful tool in your belt of advertising strategies. Like any strategy though, it needs to be done well if you want it to reach its full potential and actually make you money rather than help you lose it. There are several common mistakes companies seem to make with their email marketing campaigns that only lead to wasting time and money. Here are few things to look out for as you go about using this powerful tool.

Avoiding Costly Mistakes With Your Email Marketing Campaign

Don’t Become a Spammer:

There is federal regulation out there called CAN-SPAM that helps identify who and who is not worthy to be sending emails. Allowing recipients to choose to receive your emails may be helpful to avoid being labeled as a spammer. After you have opted-in on a new contact, quickly send those recipients an email to help them remember what they’ve allowed you to do. If people forget who you are, there is a chance they will report you as a spammer which, for obvious reasons, is going to cause your email marketing campaign to lose ground fast.

Watch Spelling and Grammar:

Whether it’s text for the subject line or content within the email, everything that is written for your marketing emails should be spelled correctly and should utilize proper grammar. Getting sloppy with writing or using too much jargon can turn people off to reading what you have to say. Avoid sounding too nonchalant as well as too stuffy; these extremes can hurt.

Use CTA’s, Not Attachments:

Download this free ebook to help you BOOST your next email marketing campaign!

Including calls to action within the email itself is a logical and useful way to engage recipients. Including attachments with your email is not the worst thing you can do but, if you do choose to include any, don’t rely on them alone to portray the information you wanted to share. If anything, attachments should supplement information already given within the email itself because you can guarantee that a large percentage of recipients will never even open the attachment.

Optimize Emails for Phones:

SmartPhones are now used regularly to check email. Because this is a well-known fact, any business would be wise to optimize all of their marketing emails for phone use as well as computer use. Be mobile friendly to make sure you won’t miss any opportunities.

Segment That List:

Not every one of your leads or clients has the same needs and wants. Segmenting your email lists is a simple way to customize various messages for various recipients. Tailoring emails for each group within your list will boost conversion rates and reduce unsubscriptions.

The post Avoiding Costly Mistakes With Your Email Marketing Campaign appeared first on Farotech.

source https://farotech.com/blog/avoiding-costly-mistakes-email-marketing-campaign/