How to Use Email Marketing & Your Blog: Tying it all Together

How to Use Email Marketing to Promote a Blog

Email marketing is a powerful tool in your box of inbound marketing strategies. Being in contact with leads is an important part of turning leads into clients. Perhaps you’ve been using email marketing in a number of ways but have never thought of the potential of how to use email marketing to promote your website’s blog. If being in contact with leads is important (which it is!), then getting leads to subscribe to your blog is also smart.

Once a lead subscribes to your blog, that person is allowing your company to put even more content in front of his/her face on a more continual basis. If your blog articles are interesting and educational, a lead who subscribes may eventually become a client because of something he or she reads in a blog post.

The Circle

So, what are we really saying here? Using email marketing to promote your blog is a simple way to create a kind of cycle in your marketing process that will help keep your marketers on their toes and your clients and leads receiving information from your business constantly.

Having a great blog is a starting point. Learning how to use email marketing effectively is also a great trait for your company to develop. By tying the two things together you are creating an even more powerful tool.

In order to use email marketing to promote a blog, you first need to have a blog to promote. If your blog posts are going to be consistently sent to subscribers, it is vital that their content is well written, informative and engaging.  Consider hiring an on-staff writer who can focus all of their attention on producing great content for your company.

If you have a blog but no way to promote it, you are not allowing that tool to reach its full potential. By using email marketing to increase subscribers to your blog you are enhancing both of these features and allowing them to work for one another.

How to Make it Happen

Promoting a blog through your email marketing campaign can be as simple as adding a checkbox for viewers to be able to subscribe to the blog with one, simple click. This checkbox can be included in an email directly and can also be placed on all of your sites landing pages. Once a lead subscribes to your blog via a marketing email or a page on your site, he or she can be nurtured through the marketing funnel. By adding this check box to your landing pages as well as into your email marketing campaign, you are setting yourself up to not only get new leads but have existing leads move further along in the funnel. Existing leads and even existing clients are most likely to share your blog content, which is always a good thing.

Don’t Forget to Explain

Once a user does subscribe to your blog, it is important for you to explain to that lead what he or she has signed up for. This can happen in the form of an additional email. A quick, explanatory email like this is called a welcome email and simply needs to thank the person for subscribing as well as explain exactly what the person will be receiving and how often they should expect it. Including a way for the user to make his or her own decision about the frequency of the emails/ blog articles he or she will receive is also helpful.

 

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Don’t Miss The Advantages of SEO Services For Physical Therapy

The team at Farotech shares the advantages of SEO services for Physical Therapy and why they should never, ever be your only marketing technique

If you have paid any attention to marketing developments in the past few years, you have probably heard about the amazing benefits of SEO services for physical therapy. At Farotech, we are incredibly excited that so many practices have benefited from online marketing services like those we provide. After implementing these services, many practices have been able to connect with more clients and expand their businesses, allowing them to help more patients on the road to recovery.
However, with all of the enthusiasm for the great results of SEO services for physical therapy, some practices have overestimated their power and missed other vital areas of their marketing campaign. So, we’re here to clear things up and establish why these services matter for physical therapists, and why they should never, ever stand alone.

Why SEO Services For Physical Therapy Matter

According to a recent study, 93% of online experiences begin with a search engine. Whether people are looking for a movie to see, directions to an open house, or even a physical therapist, an online search engine is often the first place they turn.

SEO services, or Search Engine Optimization, is the marketing practice of using strategic keywords to boost your website’s ranking on these search engines in order to increase your online visibility. For physical therapy practices, this sort of visibility is imperative to make connections with potential patients looking for the services you offer.

Although these practices are vital, they can’t be the only form of marketing you do.

Why They Should Never, Ever Stand Alone

SEO services for Physical Therapy achieve the goal of getting potential patients to your website. However, if those visitors don’t like what they find on that site, they will just as quickly navigate away onto the next thing. To avoid this problem, make sure that you are also investing time, money and effort into the following:

Content & Web Design. Perhaps this should go without saying, but your site should offer useful content in an easily usable format. If the site is confusing or full of keywords without any helpful information, potential patients will be gone again in an instant. Make sure that your website is worth finding.

Community Involvement. Additionally, when patients are looking for a physical therapy practice, they are often looking for individuals they can trust. They should find evidence that you are involved in your community, that you care about preventing injuries, not just helping with recovery. Make sure your website points to your own community involvement, such as open clinics or educational seminar. This way, you’re building your reputation as a caring and informative practice on and off the web.

Farotech

Want more information about SEO services for physical therapy or how to develop your website to engage patients in all the right ways? Contact Farotech today. With more than 10 years in the inbound marketing industry, and with a special focus on health services, we have what it takes to help you transform your marketing campaign.

Contact us at 267.387.6620.

SEO Services For Physical Therapy | SEO Service For Physical Therapy

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Without These 3 Medical Marketing Tips, Your Clinical Sports Medicine Practice Could Fail

Read on to learn about what you must do to bring your clinical sports medicine practice from unknown to bustling with business.

For clinical sports medicine practices, one of your biggest challenges to being successful is lead generation. Lead generation is all about helping people to know you exist and getting customers to the door. How can you go from being unknown to having patients knocking on your practice door? In this blog, you’ll read about the three most important tips you need to grow your clinical sports medicine business.

1. SEO

Search Engine Optimization (SEO) refers to the marketing strategy required to get individuals to find your business on the first page of major search engines such as Yahoo, Google, and Bing. At Farotech, we work with many companies like yours, who tell us that they rank on these search engines because people find them when they type in the specific company name.

But the reality is that it’s not hard to be found by your own name. You want to focus on looking for clients who still don’t know that you exist. To get them to learn about your company, you must develop an SEO and content marketing strategy based on quality content production. Some marketing firms out there may tell you that they can develop a strategy for you without creating quality. RUN FROM THOSE COMPANIES AS FAST AS YOU CAN! The reality is that content is king when it comes to SEO.

Step 1: Start out by developing a list of keywords that people will search for.

• Consult an SEO specialist to find out which keywords will have the highest search volume. If you’re a local company, we recommend that you add geographical modifiers to the keywords you’re selecting, because often the information you will get from an SEO company has to do with national campaigns.

Step 2: Write content.

• Write blogs or pages on your website that contain at least 400 words. You should also write regularly.
• Our recommendation is to write a minimum of once a week on your blog. When you do this, Google recognizes that you’re producing content consistently and begins to view you as a thought leader, and your content as authoritative.
• Once Google realizes you’re a thought leader, your page begins to rank higher than pages that don’t produce content as often. So establishing your status as a thought leader is one of the most important things you can do for lead generation.

2. Having a CRM

A CRM is a location where you and your employees log in to enter all the client information that you have in one centralized portal. Long term, this becomes your Client-Relationship Management tool.

Every time you engage with your client, the information from that interaction should be there. Some companies make the mistake of having client-relationship tools only for active clients. A CRM or marketing software should be connected to each other as early on as during the sales (or “lead generation”) process.

A CRM will allow you to drop cookies on people’s computers when they come to your website for information. At that point, a clinical sports medicine company can track every engagement that user has with your website. If you don’t have this kind of tool, your competition will leave you behind very quickly because they have the information they need to reach out effectively and create leads, while you are left guessing about what to do next. So we encourage you to get a CRM as soon as possible!

3. Marketing Automation

So far we’ve brought people to your website through SEO, have been able to track their involvement with the website through CRM. The final step is to add marketing automation to the process, which occurs once a prospect’s information has been inputted into your database and begins to receive e-mails that are pre-written. These marketing automation e-mails should follow a general pattern.

• The first should provide a brief overview. We recommend that if you can add a video to the first e-mail, do it.
• The second e-mail usually introduces features and benefits about your products or services.
• The third e-mail should be about the cost of procrastination, where you explain why they should not delay using your product or service.
• The fourth e-mail should bring testimonials to their attention. These function to show that you are qualified to serve them and that people similar to them have had success because of your help.
• The fifth e-mail should contain the next offer, which helps to qualify the lead a little bit better.

We hope that you have benefited from these marketing tips. These represent just a few of many types of medical marketing tips you can use to cultivate leads and make your clinical sports medicine company more well-known. What we’d like to know in the comments section below is: What tips have you used to create success? Do you have questions about other tips that you would like our experts at Farotech to answer?

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source https://farotech.com/blog/without-3-medical-marketing-tips-clinical-sports-medicine-practice-fail/

Avoiding Costly Mistakes With Your Email Marketing Campaign

An email marketing campaign has the potential to be a powerful tool in your belt of advertising strategies. Like any strategy though, it needs to be done well if you want it to reach its full potential and actually make you money rather than help you lose it. There are several common mistakes companies seem to make with their email marketing campaigns that only lead to wasting time and money. Here are few things to look out for as you go about using this powerful tool.

Avoiding Costly Mistakes With Your Email Marketing Campaign

Don’t Become a Spammer:

There is federal regulation out there called CAN-SPAM that helps identify who and who is not worthy to be sending emails. Allowing recipients to choose to receive your emails may be helpful to avoid being labeled as a spammer. After you have opted-in on a new contact, quickly send those recipients an email to help them remember what they’ve allowed you to do. If people forget who you are, there is a chance they will report you as a spammer which, for obvious reasons, is going to cause your email marketing campaign to lose ground fast.

Watch Spelling and Grammar:

Whether it’s text for the subject line or content within the email, everything that is written for your marketing emails should be spelled correctly and should utilize proper grammar. Getting sloppy with writing or using too much jargon can turn people off to reading what you have to say. Avoid sounding too nonchalant as well as too stuffy; these extremes can hurt.

Use CTA’s, Not Attachments:

Download this free ebook to help you BOOST your next email marketing campaign!

Including calls to action within the email itself is a logical and useful way to engage recipients. Including attachments with your email is not the worst thing you can do but, if you do choose to include any, don’t rely on them alone to portray the information you wanted to share. If anything, attachments should supplement information already given within the email itself because you can guarantee that a large percentage of recipients will never even open the attachment.

Optimize Emails for Phones:

SmartPhones are now used regularly to check email. Because this is a well-known fact, any business would be wise to optimize all of their marketing emails for phone use as well as computer use. Be mobile friendly to make sure you won’t miss any opportunities.

Segment That List:

Not every one of your leads or clients has the same needs and wants. Segmenting your email lists is a simple way to customize various messages for various recipients. Tailoring emails for each group within your list will boost conversion rates and reduce unsubscriptions.

The post Avoiding Costly Mistakes With Your Email Marketing Campaign appeared first on Farotech.

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How SEO Experts Can Transform Your Business

If you have heard about search engine optimization but weren’t sure how these practices could really make a difference for your business, it is time to discover the truth. For over a decade, the SEO experts at Farotech have been helping companies like yours to maximize their visibility, connect with local clients, and track their outstanding progress along the way. Uncover the truth to unlocking your potential with our SEO experts today.

Organic Visibility

First and foremost, search engine optimization focuses on increasing the organic visibility of your company in online search engines. This means that when people search keywords related to your business, you should be one of the first results on the page, because of the use of those keywords on your site. This increases your visibility—and credibility—to potential clients looking online for your services.

SEO experts help you to achieve this goal by anticipating the questions, searches, and needs of your potential clients and working them seamlessly into the content of your website. There is a fine balance between strategic use and oversaturation of these keywords, and someone who knows the system can help you find that sweet spot for your business.

Localized Strategy

One of the particular focuses of good search engine optimization is to strengthen your connection to local clients. After all, many businesses—especially those which are service oriented—benefit most from local visibility. So, your SEO advisor will help you to focus your keywords and phrases to include localizing terms. These will increase your visibility among those who are in your neighborhood, looking for the services you provide.

Comprehensive Reporting

Tracking your transformative results is not simply satisfying; it is vital to continue to grow your marketing campaign. So, the SEO experts at Farotech will use expert level reporting to monitor the statistics of keywords, clicks, and conversions on your site, ensuring that you are always up to date and one step ahead of the competition. Monthly reports are sent straight to you so that you can make the decisions you need to keep your business on track.

Get Started with the SEO Experts at Farotech

All of these services—and many other transformative online marketing resources—are available to you from the search engine optimization experts at Farotech. We have many options and can tailor our service to your business needs and goals. Contact us today for your initial consultation and then begin your journey to the front page with us.

The post How SEO Experts Can Transform Your Business appeared first on Farotech.

source https://farotech.com/blog/seo-experts-can-transform-business/

Don’t Forget These 5 Key Ingredients for a Successful Lead Nurturing Email

Successful marketing thrives on effective interpersonal communication. One way to achieve this is through lead nurturing emails. The term “lead” assumes that your business has some level of intel on this prospect prior to sending any email contact. A lead nurturing email seeks to implement this knowledge towards building a trusting relationship in an effort to guide them to becoming sales-ready. Here are five things to remember when crafting a successful email correspondence with a lead:

1. Establish familiarity.

Tailor your lead nurturing email to the recipient. Be personal, without being invasive. Try to make the email specific to their interests, while also showing you are receptive to any and all business. Build an individualized conversation rather than making a general pitch. If you’re simply copying and pasting a generic template, put in a little more effort to show your lead that you are actively invested.

2. Make yourself useful.

Once you’ve shown you’re invested in your lead’s interests, explain to them how you can help them. But remember, even though you now need to offer your value proposition, with this type of email you want to avoid simply giving them a “pitch.” Rather, explain how your offer suits their specific needs. Make sure they know how you can make a difference for them.

3. Use quality, not quantity.

You don’t want to bombard your recipient and become a nuisance. A successful lead nurturing email should seek to establish confidence in your business. Make sure that any email you send to a lead contains relevant and worthwhile information. Make it clear that you respect their privacy and conduct business with legitimate professionalism.

4. Have your lead nurturing email create an incentive for action.

Now that your lead knows what you have to offer and is confident in you, you need them to act on your offer. The question you want to answer here is: Why should they want what you can give them right now? Remember that your prospective customers have many choices to make on a daily basis and they may only be taking 5-10 seconds to scan your email, so make your case compelling.

5. Keep the focus on the consumer.

People want to have their interests met. In order to reach your own business goals, you must first master the art of investing in their goals. If your lead feels at any moment their needs are secondary to your own, there’s a good chance they’ll swiftly go elsewhere. Fill your emails with “you” rather than “me” and “I”.

Good luck with your lead nurturing email campaign! For more helpful information on building out comprehensive email marketing plan, check out our free ebook below!

 

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source https://farotech.com/blog/dont-forget-5-key-ingredients-successful-lead-nurturing-email/

Want ideas to get more clients?

Want Ideas to Get More Clients?

If you’re a business trying to boost your marketing presence, there are many simple things that you can do that don’t take too much time or money, depending on how far you want to go with your efforts. Ideas to get more clients can be as varied as networking around the community, to hiring a consultant to work up your website. Farotech provides SEO services to companies across many sectors, with positive reviews for increased website hits. We are dedicated not only to improving your marketing but also educating you to empower yourself for greater success. Here are a few of our ideas to get more clients:

1. Focus on the local community. Where you are located is central to who you are. If you have multiple locations, great. You have many more opportunities to network. Depending on the type of business you are, it may be worth putting up flyers in community centers such as the public library, where this is often allowed. You can also disseminate your business cards, or talk to other service providers who link well with the type of services you are providing. They could refer their patients/clients/customers to you when their services have reached the limit of their scope.
2. Develop SEO presence. SEO, standing for Search Engine Optimization, is vitally important in every marketing strategy. You want people to find your website when they type in keywords pertaining to your type of business. If SEO is not your forte or specialty, consider contracting with us, as this is our foremost area of expertise. We’ll make it worth your while!
3. Personalize. Make it fun! Everyone wants to know their service provider a little better. You can do little things, like add bios of your staff on the website, pictures of your staff or practice, or even insert a GoogleMaps locater to help people find you easier. Adding a blog section to your website is another way to attract people to your business.

Looking for even more ideas to get more clients? Call Farotech today to get a free consultation on how to attract the clients to you!

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