A Winning Approach to Web Development for Orthopedic Practices

It has been reported that 80 percent of Internet users look for health information online. For that reason, web development for orthopedic practices is a key component of a good marketing strategy for any business within this industry.

Web Development for Orthopedic Practices

Your website is like your online business card…except its even better! Not only should it show off the professionalism and uniqueness of your particular practice, but it should be dynamic and engaging as well. It is a place where patients and prospective patients can come for updated information and to interact with your business online. Now that you know why web design is important for the medical field, here are a few steps that should be used in web development for orthopedic practices. The key areas to look at are content, commerce, and design.

Content

In the world of web development for orthopedic practices, information is currency. When prospective patients come to your website, they have come to you because they have a need and they are first looking for information to answer their questions and to solve this need. To help them in this matter, your information has to be concise and easy to read. First impressions are everything. Information should be readily accessible and updated often.

Commerce

Having a website that accepts online payments can be very useful for a medical practice. This not only allows you to collect money, but it makes it easier on your customers as well. People have gotten used to paying bills online, so in order to be user-friendly, your website should allow your customers to review balances owed and make payments as needed. Setting up an e-commerce aspect of your site actually has several advantages.

• First, it provides your customers with ultimate convenience. If they want to pay at four in the morning, that’s no problem because websites don’t close.
• For you, there are massive savings in overhead costs. There’s no need to rent additional space for collections, no need to buy more equipment, and no need to hire people to process payments.

Design

When you’re consider the value of web development for orthopedic practices, think about how important the appearance of a site is to a potential patient. You can have the best content in the world, but if your website is ugly, hard to use, and not easy to navigate, it won’t work. If your practice provides a professional service, your website should reflect that. The first thing a customer notices when they visit your website is its overall appearance. Before they read anything, they are already forming ideas about your competence based on whether the appearance of your site generates a sense of confidence in them concerning your professionalism.

Appearance is certainly important, but a good design company will go a step further by providing excellent formatting, organization and navigation. On a quick glance, a customer should be able to see where major topics are and how to get to them. With a simple, accessible tab bar across the top of the page and an in-site search bar installed, your site users should be able to find whatever they’re looking for on your website.

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source https://farotech.com/blog/winning-approach-web-development-orthopedic-practices-2/

Getting the Best from Your SEO Strategy? The Top 6 Questions to Ask

An SEO strategy may seem both time consuming and complicated to any company. This is why many businesses choose SEO Firms that will increase their web presence and generate favorable results. Web presence is getting more and more critical for businesses in our society. Make sure you are getting the best SEO package that will help your… business not only rise to the top of Google, but to the top of your industry. Here are some important things to look for.

1. How are my web analytics?
Gives you the number of visitors to your page and helps you determine which keywords you can use to help out your search engine ranking.

2. Am I getting SEO keyword analysis?
Generates a list of keywords that will bring people to your website. This is the key component in increasing website traffic.

3. Did I receive an SEO web review?
Shows how the keywords you have chosen for your optimized pages are ranking on search engines. This helps your company to see which words are more or less necessary.

4. Am I being advised on on-page and off-page SEO?

• On Page: Focuses on meta tags, internal linking, content, keyword density, sitemaps, etch
• Off Page: Focuses on social networking, search engine submissions and anchor texts in links

5. What about proper keyword placement?
You want the keywords you choose to be the most visible to search engines. (Ex. putting keywords in web page titles)

6. Is a link building strategy being developed?
Increases traffic to your website by means of one way links, reciprocal links, blogs, social media, rss feeds, guest posts, Twitter, Facebook, Google+ etc.

The post Getting the Best from Your SEO Strategy? The Top 6 Questions to Ask appeared first on Farotech.

source https://farotech.com/blog/getting-the-best-from-your-seo-strategy-the-top-6-questions-to-ask/

The Truth About Local SEO Service Industries Need to Know

Let’s face it. The Yellow Pages are dead. In the web-based world we live in, the only good use for those bulky and outdated publications are to perform feats of strength by ripping them down the middle. For many service-based industries who cater specifically to local clientele, this might seem to be the end of local marketing. Fortunately, this is far from true as search engines such as Google, Yahoo, and Bing are becoming increasingly concerned with local searches for keywords and queries based around geographical locations. To take advantage of what is called local SEO service oriented businesses simply need to follow a few basic principles to be found by folks in their community.

Check Out These Tips for Utilizing Available Local SEO Service:

1. Be Specific

When people search for things locally, they want to find goods and services close to where they live and work. When thinking about targeting local keywords, be as specific as you can. For example, let’s say a plumber in Manhattan wants to generate new business through local searches. It would be best if he targets keywords like “plumber Manhattan” or “Manhattan plumber” instead of “plumber New York.” “Plumber New York” has too many other locations that can be listed instead of Manhattan. In order to generate good traffic from local searches, target keywords for your specific service area.

2. Get a Google Places Account

The first step for a local business to be found on Google is through a Google Places listing. When you setup your account, be sure to include photos, videos, and other current media that clients and customers would be interested to see. Be sure to regularly tend to your places listing adding photos and content for events and promotions as they occur. Google likes to see a vibrant Google Places account in order to let searchers know that you are an active business in the community.

3. Be Active on Social Media

This might sound exactly like tip 2, but social media can make or break a local business. Be sure to have active accounts on Google Plus, Facebook, Twitter, and LinkedIn. Keep these profiles active by adding interesting content and videos that your friends and followers want to see. Again, Google likes to see an active online business so that it can support you with a ranking. Additionally, social media is a great way to reach potential and current clients without having to launch an elaborate marketing campaign. Reach out and be natural, telling people exactly what you are doing to serve those in the community.

While it might seem daunting, local SEO for service -based industries can be an effective way of reaching out to local markets and drawing in new clients and customers. People love to rep their hood, so be sure that you allow them to do so online by choosing your business through local SEO.

The post The Truth About Local SEO Service Industries Need to Know appeared first on Farotech.

source https://farotech.com/blog/the-truth-about-local-seo-service-industries-need-to-know/

Our Top 6.5 Landing Page Optimization Tips

My intention here is to create a checklist that will help your business with landing page optimization tips so you can turn your website into a truly effective customer acquisition tool. A landing page, also known as a squeeze page, must have a form on it. And for those of you who are now asking, the answer is: No, your homepage never counts as a landing page.

The Goals of Landing Pages Are to:?

• help get qualified leads
• find out where your leads are in the buying process
• turn your website into a net, not a backboard
• quantify ROI of your online marketing activities

Before we get started here, think about how you and your company can create a valuable offer. This offer must be available to every visitors to your website! (Consider only 3% of visitors to your website are ready to buy at that exact moment.)??If you think a valuable offer can simply be a free consultation or assessment, you’re not thinking big enough! A free consultation could be one available offer, but it would need to be coupled with other more education resources. The content or offer we are talking about here must be valuable, useful, relevant and educational. In fact, a valuable offer is the most critical component a landing page must have!

For a great example of an offer and landing page optimization combination see: http://info.farotech.com/a-comprehensive-guide-to-internet-marketing

Now, for what you’ve all been waiting for!

Our Landing Page Optimization Tips

Tip 1: Make visitors aware of the value around the offer.

The landing page has to explain the benefits of receiving the offer. You should spend a significant amount of time creating this offer. Make visitors aware of the value by bolding the most compelling statements on the page. Viewers may be wondering, “What’s in it for me?” Make sure the content answers visitors’ questions.

Tip 2: Write titles that match the CTA’s.

The landing page’s headers should clearly explain what the offer is and should be very consistent with the call to action visitors had clicked on to reach this landing page. Visitors will immediately recognize the same offer that was promised to them. At the same time, they will be confused by mixed messages. The headers should start with an action verb like “learn” or “download”.

Tip 3: Bullet point usage.

Visitors to your website need bullet points! Chances are they are looking at 4 sites in a half hour. Typically, a visitor on your website needs to scan the article/content to find out if it is even helpful to them. And, of course, they’ll want to know quickly and up front what they receive when they complete the form. Use a few bullet points so there is no confusion what what they are getting!

Tip 4: Put information above the page fold.

The content and form on the landing page should always be visible above the pages’ fold. Testing has proven you will see a higher conversion rate with the form above the fold. By doing this, you keep the visitor from having to scroll down to see a CTA or landing page.

Tip 5: Do not use navigation and links.

Make it easier for visitors to understand why they are and point them in the direction of the one action they came to this page to do. It’s a give and get…so make it easier for the visitor to get! This is simple, just keep them focused by eliminating the distraction of any links that would take them away from this page!

Tip 6: Include one image.

Interesting images on the landing page will assist visitors in visualizing the offer. Examples include the use an image of a book cover for an eBook or a presentation slide for a webinar, or screenshot of free-trial software.

Tip 6.5: Perform the blink test.

Visitors to your landing page should know what the offer is, the value, and what they need to do to get the offer. And they should be able to gather this info all this in 5 seconds! Test your landing page with friends, family, co-workers. Remember 5 seconds is all it takes for someone to leave your website!

Lastly, I’ll be glad to give you an extra tip here: whatever you do, please test your results and the return on your time spent! You should implement these steps, test your landing page and see what resonates well with your audience. Change one element on the page at a time, so that you can identify and determine if that change had an effect.

I hope these landing page optimization tips suite you well – again, if you need some guidance please check out our website for more marketing tips.

The post Our Top 6.5 Landing Page Optimization Tips appeared first on Farotech.

source https://farotech.com/blog/our-top-6-5-landing-page-optimization-tips/

3 Simple Inbound Marketing Ideas for Physical Therapy Practices

As you consider ways to enhance your marketing campaign and reach more potential patients, you are probably taking note of the power of the internet for businesses of all sizes and across all industries. Inbound marketing ideas for physical therapy are crucial tools for therapists who want to get their name out, make a great first impression, and communicate their services in order to bring in new clients. Yes, this is true for all types of businesses, but especially when the therapist-patient relationship is involved.

Your first and most important opportunity to win over your client is the moment they do an online search for a physical therapy practice.

The various strategies for marketing goods and services online are relatively new, and it can often be confusing, especially when you spend very little time on the internet throughout the course of your workday. But by following a few simple inbound marketing ideas for physical therapy practices, you can drive traffic to your website and engage your potential patients. Check out these three inbound marketing tips from Farotech:

1. Consider Who You’re Trying to Reach
   In the world of inbound marketing, the concept of the buyer persona is the centerpiece of any campaign. Ask yourself a few essential questions about your potential patients: Where are they from? What sorts of backgrounds and careers are they coming from? What might they be looking for in a good physical therapist? There are, of course, different answers for every business, but the concept is the same: you are marketing toward a specific group of people, so think about how best to communicate with them.
2. Reconsider Your SEO Strategy
   While many companies are stuck in the old SEO practices of cheap links, spam comments, and irrelevant or poorly written content, Farotech suggests some more thoughtful inbound marketing ideas for physical therapy. Informative blogs and guest blogging are efficient ways to drive traffic to your site and engage visitors. Focused, long-tail keywords are another strategic component to a successful SEO campaign.
3. Make the Most of Your Blog
   Of all of the tools that you should consider, your blog may be the one you have underestimated the most. You may not even have a blog on your website, but believe it or not, your potential patients appreciate well-written, informative content that demonstrates your commitment to staying informed and sharing your passion with others. Additionally, focus on keywords and helpful links within your blogs, and share them on your social media sites (Facebook, Twitter, etc.) in order to drive traffic to your site.

After getting started with these helpful tips, contact Farotech to learn more about the best inbound marketing ideas for physical therapy practices. We look forward to talking to you about the strategies that have proven to be successful for us and our clients.

The post 3 Simple Inbound Marketing Ideas for Physical Therapy Practices appeared first on Farotech.

source https://farotech.com/blog/3-simple-inbound-marketing-ideas-physical-therapy-practices/

3 Key Aspects of Great Web Development for Physical Therapists

You’ve built your practice and your client base, but something is still missing. If you have not thought about web development for physical therapists, now is the time to do so. Web development will help you capitalize on all of the opportunities out there for your practice. Proper web development will enhance your clients and potential clients online experience with your brand.

There are 3 key aspects to consider to hit the ground running with your web development for physical therapists:

1. Content Management Systems
2. Building For Search
3. Formatting and Navigation

Choosing A Content Management System

You must choose the right platform for your website. Most business owners want as much control as possible over their website. This is causing a upward trend in content management systems (also known as CRMs) such as WordPress and Joomla, which are easy for business owners to learn and manipulate themselves.

Primary Benefits:

· CRMs put the control in your hands after the development process, so you never lose out on the valuable asset you paid for (your website)
· You’ll have the ability to make many simple edits your website without a web developer, saving you both time and money
· Security- the CRM is constantly evolving with bug fixes and updates to keep your site clean, protected and safe for users
· WYSIWYG Editor- Allows you to create your web pages visually without having to understand complex coding

Web Development for Physical Therapy Practices Needs to include Building For Search

Once you have your website up and your CRM in place you need to make the content of your site accessible for your clients. Why put time and money into your website if no one is going to be able to find your content? The ultimate goal of accessibility is to get your content picked up by search engines, which will then deliver it right into the hands of your potential clients.

Getting your content notice by search engines is called Search Engine Optimization (SEO). During this process you:

1. Identify keywords that potential customers would be searching for in relation to your product
2. Optimize the content on your website to reflect these keywords
3. Write new blogs posts frequently and around keywords you want to rank for
4. Utilize your CRM system’s built in SEO function (or install one if it doesn’t have it yet…we recommend the Yoast plugin for WordPress)
5. Make sure that you produce new content consistently

SEO is one of the trickiest parts of web development for your physical therapists practice. If you do not get the desired results going at it on your own, call in someone who specializes in SEO.

Formatting and Navigation

Once you get clients to your website, you need to get them to stay. Proper formatting and navigation accomplish this goal. The potential client on your website needs to be able to find what they are looking for efficiently. Utilize the navigation on your site to help them do so.
Here are some tips to use:

· The formatting and navigation of your site should be clean and clear
· Try to avoid a cluttered feel
· Make sure the most important features and content are what is prominent
· Group like information together
· Pay attention to the functionality of your site

Next time you are browsing the Internet pay attention to how long it takes you to find what you are looking for, and if it impacts your leaving the site. Chances are, your clients will have the same attention span (a short one!) that you would have if they’re asked to deal with a cumbersome website.

You now have an outline to get you started on your way to enhancing your web development for physical therapy practices. For more information on how Farotech can help you reach your goals in the above mentioned categories, request a free consultation!

The post 3 Key Aspects of Great Web Development for Physical Therapists appeared first on Farotech.

source https://farotech.com/blog/3-key-aspects-great-web-development-physical-therapists/

Need-to-Know Tips: Professional Search Engine Optimization

Top 5 Tips for Professional Search Engine Optimization

Professional search engine optimization that actually benefits your business is worth its weight in gold. Quality SEO can take a business that was essentially invisible online and place them on the first page of Google search results. With internet marketing here to stay, it’s time to figure out how to harness the power of professional search engine optimization to set your company or website apart. Use our top 5 tips to create and facilitate a successful SEO strategy.

Start With Great Domain Name

Your domain name sets the entire foundation and tone for your business, website, blogs, keywords, and SEO. Decide what your top 5 keywords will be, both in your industry and for your company specifically. Use at least one or two of those keywords (if it sounds natural) in your domain name. Do a little research about the domain name you’re considering and don’t pick anything that could be easily confused with another popular site. The best domain names will always end with .com. An easy to remember and easy to type domain name will only help in the long run. And the shorter it is, the more memorable it will be.

Consistently Fresh Content

Content is the one professional search engine optimization factor that you cannot ignore without serious consequences. It is the most important variable on your website. But poorly written content or content without proper SEO techniques won’t benefit your business at all. Unique and relevant content to your business that will be attractive to your readers is what really matters. You’ll need to use back links and keywords, but write your content for your customers first and foremost. If you have to hire writers, it’s worth it to have quality content on every page of your site. Industry specific content has the power to set you apart as an industry authority.

Link To Yourself & Others

Don’t forget to include links to other pages on your website in your content. It’s also essential to create links to outside sources and content. Find some well-respected website specific to your industry and use them as connection points for your content. Experts recommend reaching out to those companies and seeing if they’ll return the favor by linking some of your pages to theirs. That can really boost your online presence.

Optimize For Different Channels

Keywords for your blog may be different than keyword for Facebook or even unique hashtags you create for your Twitter account. You can use professional search engine optimization services to create a keyword strategy that spans all relevant channels. This includes Facebook, Twitter, LinkedIn, Pinterest, blog posts, guest blog posts, email blasts, and even offline marketing like radio, magazine, and TV ads. Use a consistent keyword strategy for all the channels but branch out based on what would be most relevant for each different platform.

Be Search Engine Friendly

All search engines are looking to see if your site has:

• Quality user experience – easy to navigate? high or low bounce rate?
• Authority – instructional content that is unique?
• Performance – fast loading speed?
• Content – relevant to your business and industry?

It’s also helpful to know what search engines are not looking for or will penalize you for:

• Purchased links – links have to be organic and legitimate.
• Poor user experience – a high bounce rate, too many ads, or a poor layout can all count against you.
• Keyword stuffing – this strategy faded a long time ago and it will only hurt your online visibility.

Making your website search engine friendly is one of the best investments you can make. Hire a professional web design company to overhaul your site. Consider looking into professional search engine optimization services to get you ranking better.

For more quality internet marketing tips, especially about professional search engine optimization, contact Farotech.

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source https://farotech.com/blog/need-know-tips-professional-search-engine-optimization/