Use Orthopedics Marketing To Preserve Patient Loyalty

As a professional medical care provider, your practice exists for the purpose of helping patients and offering your “clients” the chance at a healthier life. However, your practice still has to function according to sound business principles if you want to continue to be able to keep your doors open to offer care. One of your primary, practical goals as a “business” should be to maintain a consistent patient base. Your strategy for orthopedics marketing is part of this effort to preserve relationships with existing patients, or “customers.”

Of course, you can and should always seek to acquire new patients, but it has actually been proven to be more economical for you to focus on keeping your current patients. Loyal patients will continually offer their own business, but will actually also serve as free marketing for you because they will tell their friends and family about their experiences with your office. Now, it is important to note that patients will report both positive and negative experiences, so keep that in mind. Offer excellent care and outstanding customer service so that you never have to worry that your grassroots marketing (word of mouth) is spreading negative about your practice.

With all of this said, your orthopedics marketing is important in drawing in new patients, but it is also an essential part of keeping your current ones.

5 Reasons Orthopedics Marketing Fosters Patient Loyalty:

1.    Your understanding of your patients will improve. Once you create your buyer personas, you will get a better understanding of your patients’ needs and interests. Your patients’ interactions with your content (especially through social media) will enhance your recognition of what kind of information is important to your current patients.

2.    Your patients’ understanding of you will improve. Like any relationship, the more your patients know and understand about you and your services, the more they will trust you and the more likely they will stay faithful to your office. Try including a blog section on your website as part of your orthopedic marketing in order to nurture a closer relationship with your patients.

3.    Connection opportunities will be more available. The more you are accessible on the internet, the more likely it is for your patients to connect with your office. Social media is a great form of orthopedics marketing that fosters a more personal connection.

4.    It gives your patients a fresh view of you. Your patients come to you when they experience orthopedic issues. Without thinking much of it, they may be subconsciously associating their thoughts and feelings towards your practice with memories skewed by pain and discomfort. But if you’re intentional about sending positive messages with your marketing strategy, you can help to shape new associations in your patients’ minds as they interact with your content from the comfort of their own home and while they are not actively experiencing pain.

5.    It provides extra assurance for patients. While your patients are at your office, they may have a number of questions and concerns about which they may not have an opportunity to inquire. Give them a source for answers to frequently asked questions they may forget to ask or may not feel comfortable asking when they are with you.

The retention of your current patients is essential to the financial success of your orthopedics practice. Use orthopedics marketing to promote patient loyalty and safeguard the success of your business.

The post Use Orthopedics Marketing To Preserve Patient Loyalty appeared first on Farotech.

source https://farotech.com/blog/use-orthopedics-marketing-preserve-patient-loyalty/

Play “Hot and Cold” for Best New Website Designs in 2018

Your 2018 Web Design Trend Radar Will Be on Fire

When many of us were young, we played the “hot and cold” game (if you didn’t, it’s never too late). As we approached a coveted item (like a candy bar!) hidden by parents or friends, they would hint at our progress by saying “hot” if we were close and “cold” if we were off the mark.

Trying to find the best new website designs for 2018 can have you feeling like you’re playing a disappointing version of the “hot and cold” game. After all, there are no less than a million web design templates to choose from, and nobody to tell us if we’re getting warmer or colder – or to give us a candy bar!

We can’t accommodate your sweet tooth, but we’ll help you find what’s hot in best new website designs … and what’s not.

---

How Do You Find the Best New Website Designs? You’re Getting Warmer!

Ready to play “hot and cold”? Let’s get started. Here are some of the top hot new website designs for 2018:

HOT

1. Bold and colorful – Gone are the days of white minimalist web design. Many of the hottest new website designs have pops of color or make an all-out colorful statement, like Colorlib’s Pages Template shown below:

2. Targeted landing pages – Landing pages, like the one for Tea Round below, are all the rage. This is because unlike their grandfather “homepage” (see COLD), landing pages are specifically designed to give a consumer quick and easy access to a product or service, minus extraneous or overloaded information.

3. Calling cards – Card-based web design is just that – a calling card for a specific product, service, concept or piece of information. It’s a condensed version of a landing page that can actually be placed on a landing page, like this:

4. Microinteractions – Amazing how something micro can make a macro impact. Microinteractions allow for more user interactivity – such as turning a feature on and off like a light switch.

5. Parallax – This techie trend has everything to do with dynamic design. Typically, parallax describes the use of different movement speeds between the background of a website versus the particular page a visitor is viewing. It can be a unique and dimensional method of storytelling for your target audience, but there are a few pitfalls to consider (see COLD).

 

COLD

As the old saying goes, “what goes up must come down.” The same applies to web design trends. There’s always a bit of cold to counterbalance the hot. Here are some indications that you might be getting colder in web design for 2018:

1. White is out – White minimalist websites used to rule the roost, but not any longer. Keep things minimalist, but to captivate viewers, it’s time to add color back in.
2. Bye, bye homepage – Or rather, hello more specialized landing pages. We may never see homepages completely eradicated, but landing pages have become increasingly popular for good reason; they work!
3. Campy templates – It’s nice to have a theme all laid out and ready to go, but be careful — sometimes overly thematic, pre-made templates feel redundant, especially when there is a push for more creative, unique and original design elements.
4. Slideshow no-no – No. Just no. Incorporate a video (or two) instead.
5. Parallax paradox – I know, parallax was also on the hot-trend list, but I mentioned there were some pitfalls. Unless you really have a creative-business foundation and an expert capable of “parallaxing” correctly, you may find that you don’t have the resources or literal bandwidth to properly support the technology.

---

You’re on Fire!

There you have it! You are officially hot when it comes to 2018 web design trends knowledge. If, however, you’re wondering how to incorporate the hottest and best new website designs into your digital marketing strategy, why not consult with our expertly trained Farotech design team? We’re constantly researching and learning the hottest of the hot web design and development techniques.

Now, go find yourself a candy bar, you deserve it.

The post Play “Hot and Cold” for Best New Website Designs in 2018 appeared first on Farotech.

source https://farotech.com/blog/best-new-website-designs/

3 Tips in Your Search for a Top Search Engine Marketing Agency

Are you a company looking for SEO services? Sometimes it is hard to know just where to begin. With so many SEO companies out there, how are you to determine the quality and fit? You want to find a top search engine marketing agency, and there are many relevant factors that could affect your search. Consider the following suggestions to begin this process.

How to find a top search engine marketing agency

• Understand the logic of Google (or the search engine you use). A company might consistently pop up at the top of a list after you search “City, SEO company” but that doesn’t necessarily mean it’s the best. Google puts a lot of weight on the age of the domain name, and the age of the company (if it is one of the first in an area). So you could go through a whole first-page list of SEO companies and contact them, only to find that they aren’t willing to go with what you’re looking for.

• Screen out SEO companies through an analytical approach. It’s good to get a sense of the culture of the SEO by reading the materials on its page. Does it have a blog? Does the company talk about SEO matters in a relevant and accessible manner? You can do searches to find out about other people’s experiences with the company, too–search their domain or company name, with the word “review.” Think about other places where they might be active, Facebook and Twitter being examples. If they’re SEO, how are they doing with creating their own online presence?

• Keep your goals in mind. Going in, you should have an idea of what kind of information you want when you interview an SEO. What sorts of services do you need? Link removal, reputation management, ongoing SEO, link building, retargeting, content marketing, ….the list goes on. Perhaps you’re still unfamiliar with some of these turns. Then, it’s the SEO’s job to explain it well to you. But when you do contract with one, write down your goals and a timeframe so that you can measure the SEO’s work against your expectations (for example, increasing to a certain number of hits on your site). You must know when you’ve hit success!

While you’re looking for a top search engine marketing agency consider Farotech. We are a pioneering SEO company with professionals dedicated to providing you the best and most comprehensive services you need. We want to help you meet your goals. Your company’s success is our success!

The post 3 Tips in Your Search for a Top Search Engine Marketing Agency appeared first on Farotech.

source https://farotech.com/blog/3-tips-search-top-search-engine-marketing-agency/

National Nutrition Month: What do Grapefruit, Cotton Balls, and Baby Food all Have in Common?

Fad Diets Continue to Wreak Havoc on Nutrition, but the Solution is Easier than You Think

The answer is that they’re each a basis for some of the weirdest fad diets around and only a handful at that. It’s true that fad diets have existed for a long time, and no matter how often they get debunked people still fall for them left and right. It seems like we know what makes a fad diet a waste of time, and we know the various food choices we should be making, but we still fall prey.

March is National Nutrition Month, and it’s all about finding the ways to make the best food choices for the utmost nutritional benefit. Let’s look at these diets to try and figure out why we still fall prey. At Farotech, we see it all the time, so here’s a hint: it lies in the marketing.

• The Grapefruit Diet, AKA the Hollywood Diet – Grapefruit itself isn’t a bad food choice at all, in fact like its other citrus relatives, it remains a great source of Vitamin C (as well as other vitamins, calcium, and more). Problem is, for decades now it has regularly resurfaced as a magical weight-loss food, guaranteed to drop pounds when combined with a bit of protein. In reality, the weight loss only comes from how restrictive the diet is – you’re basically just starving yourself, making the diet a devious gimmick.

• The Baby Food Diet – While not necessarily a weight loss plan, this is surprisingly not a completely made up diet for the sake of a good blog. The name itself usually suffices to deter most wary folk, but brave dieters venture boldly forward into the fray. The diet’s logic can’t be blamed – babies are fed only essential nutrients, so a diet of baby food could only be full of good things, right? Well yeah, partially. The 5th state of matter known as baby-food glop was only created because they need to be fed that way due to their sensitivity. Also, baby food is extremely processed, giving it tons of unnecessary carbs to add to your intake.

• The Cotton Ball Diet – Finally we have the mysterious and unsettling Cotton Ball Diet. In the early 2010s the cotton ball diet went viral online, unfortunately becoming popular primarily amongst young girls in the 9 – 16 y.o. range. Finding themselves under a lot of social pressure to stay slim, girls found the cotton balls to be a tempting and even trendy way to drastically limit food intake. Usually dipped in a liquid, like a juice or soup, the cotton balls served as a carrier for food and made you quickly feel full. The fad quickly began to be less of a diet, and resemble more of a dangerous eating disorder.

Notice any patterns? Each of these diets is marketed specifically to channel your attention to an obscure solution to an age-old problem. Everyone loves an outside-the-box idea, and when weight loss has already proven too difficult, fad diets start to look pretty promising. During National Nutrition Month, the challenge should be to redefine where we find the reward in a diet. This has everything to do with how the diet is marketed.

At Farotech, we understand that effective marketing benefits from quickly grabbing the customer’s attention, but that doesn’t mean the customer has to be deceived. The grapefruit diet targeted the curiosity for obscure foods and their benefits. The baby food diet channeled simplicity, regardless of cost. The cotton ball diet, unfortunately, targeted social norms and self-image.

This National Nutrition Month, don’t be afraid to go the extra mile in choosing the right diet, for your sake, and for the sake of countless others who are walking right alongside you. Find more helpful info at Nutrition Month’s website, and don’t fall prey to the fad!

The post National Nutrition Month: What do Grapefruit, Cotton Balls, and Baby Food all Have in Common? appeared first on Farotech.

source https://farotech.com/blog/national-nutrition-month-grapefruit-cotton-balls-baby-food-common/

Internet Marketing Tips for Physical Therapy Practices

The Best Internet Marketing Tips for Physical Therapy Practices

Farotech is a web development company that has been working with clients in a broad range of industries since 2001. Many of our clients have included those in the health and wellness field. Our internet marketing tips for physical therapy offices come from vast amounts of experience and time taken learning what works and what is not so successful. Today, our clients enjoy high levels of success by using our services. Below, we share with you just a few brief thoughts on internet marketing tips for physical therapy practices.

Understand the Potential

Businesses of all types, ages, and sizes should be informed about the importance of marketing themselves on the Internet. A majority of people today use the Internet as the main means for finding and choosing which providers they will give their business to. This is true for all kinds of industries and is no different when it comes to health providers. People want to be able to quickly find reliable, local healthcare professionals and gain important information about these offices directly from a basic Google search.

Be Creative

Running a successful campaign requires practice owners and managers to incorporate several internet marketing tips for physical therapy offices. What we mean here is that, in most situations, a combination of several different approaches will lead to more profit and visibility than solely utilizing one approach. For example, an SEO campaign should, at least for a time, be supplemented by a Pay Per Click plan of action. The Google ad network and other forms of advertising can also be useful to learn about and utilize.

Hire Professionals

The best physical therapy internet marketing tip we can give is to encourage practices to hire professionals to take care of this important task for their business. A staff of experienced, trained professionals, like that of Farotech, can provide for you top quality service that will inevitably lead to great results. If the company you choose to work with is well equipped, experienced, successful, organized, friendly and ready to handle your specific needs, you should expect to see results from your internet marketing efforts in a short amount of time.

Farotech would be happy to learn more about your physical therapy office and your specific needs for internet marketing. For more information about how to get started with our services, please feel free to contact us today. We look forward to working with you.

 

The post Internet Marketing Tips for Physical Therapy Practices appeared first on Farotech.

source https://farotech.com/blog/internet-marketing-tips-physical-therapy-practices/

Find Out What Patients Want With These Inbound Marketing Tips for Physical Therapists

One of the goals of inbound marketing for physical therapy offices is to create quality content that will help potential patients find them more easily online. However, obtaining new and effective inbound marketing tips for physical therapists on a frequent basis is also an important task. The Web is constantly changing, new trends are always emerging and the best way to go about inbound marketing is evolving.

What Patients Want to Know: Inbound Marketing Tips for Physical Therapists

The following few inbound marketing tips for physical therapists focus on identifying what is important to patients. When searching for care providers on the web, patients are looking for three distinct things. By incorporating these messages into your website and backing up your claims with action, you will be doing your practice a great favor. Above and beyond the basic information you should be providing, as well as general claims about being a great practice, be sure to emphasize the following three ideas in your inbound marketing efforts.

Great Atmosphere

Patients want to know that when they visit your office they can expect to feel welcome and genuinely cared for by every member of your staff. Several aspects play into this reality including general decor/design of your space, available equipment, cleanliness and other physical surroundings. What matters most is the atmosphere created by your staff. This means friendly, encouraging dispositions, respectful listening, and genuinely helpful service.

Extensive Coverage

Be sure to clearly advertise which insurance plans you work with on your website and any other areas you may be discovered online. Patients often choose providers based on whether or not their insurance is going to be accepted at the practice. Don’t leave them guessing or having to call to figure it out.

Expertise

This inbound marketing tip for physical therapists may seem like a no-brainer but sadly many practices fail to emphasize this area online enough. Prove through staff bios, certifications, training descriptions, patient testimonials and educational resources how well rounded and knowledgeable you are. Physical therapy patients want to know that you will be able to provide them with a clear diagnosis and have the answer and procedures to make it better.

Inbound Marketing Tip for Physical Therapists: Hire Professionals

Creating content that will clearly market the above three ideas can be time-consuming and sometimes difficult. No matter what form you choose to use in portraying these ideas to potential patients, it is important that everything on your website is top notch. Hiring a professional marketing company, like Farotech, is a great way to ensure that these inbound marketing tips for physical therapists are being put to use in the best ways possible.

Quality writing, video production, design, social media interaction and blog population are just a few of the many inbound marketing services Farotech provides for Physical Therapy Practices. To learn more or get started on a project, contact us now!

 

The post Find Out What Patients Want With These Inbound Marketing Tips for Physical Therapists appeared first on Farotech.

source https://farotech.com/blog/find-patients-want-inbound-marketing-tips-physical-therapists/

7 Stunning Answers to the Question: What Can An Inbound Marketing Agency Do For My Company?

What have you heard about inbound marketing? This popular technique has been taking businesses of all shapes and sizes to the next level. Perhaps you have even tried to implement some elements of inbound marketing in your existing campaigns, and now you realize that it is time to step up your strategy. It is time to be asking: What can an inbound marketing agency do for my company?

When you bring this question to the marketing team at Farotech, you won’t get a simple, one-size-fits-all answer. Instead, you’ll get the creative enthusiasm of our expert team who dedicate themselves to growing your company

What Can An Inbound Marketing Agency Do For My Company?

Although the specific ways each service may interact with your business and existing strategies, each of the following stages help to answer the question, What can an inbound marketing agency do for my company?

1. Anticipate Buyer Personas

During the first month of strategizing, our team will work closely with you in a series of interviews and surveys in order to determine the different types of clients we want to target via inbound marketing. Typically, there are a variety of different buyers, and once we have identified and separated them, we can help you with marketing to them more specifically and effectively.

2. Create Content

Inbound marketing is all about drawing those potential clients to your site through informative, creative, and useful content. This works most effectively when your content is updated with frequency and regularity. So, our team is also here to write a series of blogs and SEO pages based on the keywords that we believe your potential clients are searching.

3. Maximize Conversion

Although the compelling content is enough to bring visitors in, it is important to give these clients the opportunity to respond and take the next step. Strategically placing “Call to Action” buttons on your site allows clients to initiate a relationship with your company, beginning the transformation from curious visitor to loyal client.

4. Track Your Visitors

Along the way, it is imperative that you track the visitors to your site as well as the leads which develop. At Farotech, we use unique technology to keep track of visitors, how they get to your site, and what they do once they arrive. This information is vital to continually developing and optimizing your site.

5. Nurture Leads with Email Marketing

When a potential client does express interest in your company, your initial response is one of the most important opportunities to convert him or her. So, inbound marketing agencies like Farotech offer automated marketing emails which are sent to clients who download an offer from your site, allowing them to become further acquainted with your brand.

6. Synchronize Social Media

Although you may have social media accounts connected with your company already, are these actually helping you to promote your brand and connect with current and future clients? Probably not. Inbound marketing can help you to ensure that your social media is useful and effective for both your company and your clients as well as expanding its reach.

7. Analyze & Report

Finally, an inbound marketing agency can help your company stay on track by providing regular reports and analysis about your online presence and reach. These statistics are invaluable as you continue to expand your marketing campaign and your business. When you know the progress you’ve made each month, you can easily see what an inbound marketing agency can do for your company in the months and years to come.

Still asking what can an inbound marketing agency do for my company? Contact Farotech today, and we’d be happy to help you discover how these strategies can take your business to the next level.

The post 7 Stunning Answers to the Question: What Can An Inbound Marketing Agency Do For My Company? appeared first on Farotech.

source https://farotech.com/blog/seven-stunning-answers-question-can-inbound-marketing-agency-company/