Thinking of hiring an inbound marketing consultant and not sure what to look for? Here are a few things you may want to consider before paying anyone for anything. The productivity and benefit of having an inbound marketing consultant should be obvious, not confusing! Never hire on a whim. Do your research learn the product before you enter a contract, or put any money down.
How to Find a Great Inbound Marketing Consultant
1. Ask the Right Questions
Find out what the inbound marketing agency specializes in and focuses on. Is everything just about the graphics or are they serious about helping you build your business with proven strategies? Getting in touch with others in their client base could prove extremely helpful. Find out from decision-makers at the business they service whether this inbound marketing consultant is boosting their business or just continuing to take their money and not producing significant results. Ask specifics. What kinds of results are they able to produce? How often are they in communication with their clients? Do they provide sufficient reporting and analysis on key marketing metrics?
2. Avoid the Hypocrites
Does the inbound marketing consultant you are looking to hire do inbound marketing for themselves? Companies that provide inbound marketing services to other companies, but don’t do it on their own are really missing the boat. If the agency is wise, they will be implementing all of the same techniques for their own company. Of course, if their claims are true, doing so will inevitably increase their own business, but it will also serve to prove themselves and their abilities to potential customers. Does the agency have a social media presence? Do they regularly publish a blog? Do they have a great website with CTAs and landing pages? If the answers to these questions are “yes,” then that inbound marketing consultant is proving to their customers that they are capable and know what they’re doing in this field.
3. Continuing Education, Anyone?
Inbound marketing consultants may not struggle to get new business, but don’t assume that getting new business automatically qualifies them as a great service provider. That is not always the primary test of ability in this field. The bigger challenge is continuing to maintain and develop all of the skills needed for this type of work and being able to generate great results over extended campaigns. Several skill sets are beneficial to inbound marketing consultants and many people don’t naturally (or even after training) have them all. Find out whether or not your agency has training programs in place for employees. In the ever-changing world of online marketing, you will want to hire a firm that is committed to continued growth and education. The more they learn, the better able they will be to keep you on the cutting-edge of any new trends and techniques!
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